April 1, 2022
Queendom returned for its long awaited second season (hosted by Girls Generation’s Tayeon) and here’s all you need to know: Queendom is a South Korean reality-survival show in which six girl groups...
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April 7, 2022
Bobby Shmurda has finally been released from his deal with Epic Records following his own plea for his release on social media stating, “I did six years in jail trying to get off this label before...
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April 5, 2022
Alas, BIGBANG have finally made their long-awaited return to the spotlight with their new single, “Still Life” – a heartfelt ballad about the perils of growing up and learning from your past. As...
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April 5, 2022
Last week, Louisville heartthrob Jack Harlow dropped a 13 second snippet of a new song he’d been working on that samples Fergie’s hit, “Glamorous” and it immediately went viral on TikTok within...
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March 18, 2022
After month’s of anticipation Japanese Girl group XGalX debute with new single “Tippy Toes”. The group consists of 7 young empowered women named Jurin, Harvey, Hinata, Chisa, Maya, Juria and Co...
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March 29, 2022
Newly heartbroken singer Shawn Mendez performs his new song “When you’re gone” at South by Southwest. This is the debut song that came out after his break up with fellow singer Camila Cabello after...
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March 16, 2022
Whether you’ve been a fan of Kanye West from the start, or you’ve recently watched his Netflix trilogy “Jeen-Yuhs”, you’ve probably heard his of first breakout single into the rap industry “Through...
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March 10, 2022
Weeekly pivots away from their bubbly and upbeat sound and makes a major transformation in their edgy and ambitious first mini album, “Play Game: Awake”.“Play Game: Awake” marks Weeekly’s fourth...
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March 10, 2022
Dare I say its, EXTRAODDINARY?Stray Kids have returned with the release of their new mini-album, ODDINARY – a collection of seven songs that proclaim the message of embracing all of the things...
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March 7, 2022
It’s been two weeks since STAYC’s third mini album release YOUNG-LUV.COM, and we took this time to soak it all in and live our daydreams vicariously through this album. YOUNG-LUV.COM gives us that...
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The 2025 MTV Video Music Award nominations have been announced, boasting a diverse lineup with 33 first-time nominees. Pop icons Taylor Swift and Beyoncé even earned artist of the year nods without releasing music videos during the eligibility period (June 20, 2024 – June 18, 2025). Bruno Mars racked up 11 nominations — all for collaborations — second only to Lady Gaga.
But amid the celebration, a number of major music videos failed to make the cut, leaving fans and industry watchers scratching their heads.
Despite racking up over 32 million views, the cross-genre hit All The Way — blending rap from breakout star BigXthaPlug with rising country talent Bailey Zimmerman — was completely overlooked. Its strong viewership and genre-crossing appeal seemed like a natural fit for a nomination, but it didn’t land a single nod.
Mariah the Scientist’s Burning Blue has pulled in 21 million views in just three months, making it one of the fastest-rising R&B visuals of the year. Still, the acclaimed video — praised for its sleek direction and emotional resonance — received no recognition from MTV.
Lisa of Blackpink fame did earn one nomination for her collaboration Born Again with Doja Cat and Raye in the best K-pop category. But many expected more, especially given her high-profile collaborations this year:
Despite their popularity, neither video found space in the best collaboration category.
While The Weeknd earned several nods for Timeless and Hurry Up Tomorrow, another hit from his latest album, Dancing in the Flames, was left in the cold. The cinematic video — shot on an iPhone 16 Pro — features a surreal sequence in which The Weeknd is hit by a semitruck and miraculously recovers. With 70 million YouTube views, its omission feels particularly glaring.
Kesha’s much-discussed comeback era hasn’t yet been embraced by MTV. Her self-directed Boy Crazy, released in June, sparked social media buzz for its unapologetic feminist message. And Joyride, an action-packed November 2024 release featuring desert chases and campy shootouts, showcased her flair for spectacle. Both videos, however, went unrecognized.
The 2025 VMAs clearly aimed for broad representation — but even with dozens of new names in the mix, some of the year’s most compelling music videos were overlooked. Whether these omissions are due to stiff competition or shifting industry tastes, they’ve sparked a conversation about what it takes to make the cut in an era when viral reach and artistic ambition don’t always guarantee awards-show recognition.
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