August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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June 3, 2022
On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...
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May 26, 2022
The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...
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May 27, 2022
It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.
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March 31, 2022
After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...
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April 11, 2022
After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...
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April 6, 2022
The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...
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This week's noteworthy tale: The 1962 B-side song "Pretty Little Baby," a decades-old deep cut by pop icon Connie Francis, has gone viral on TikTok, exposing a new generation to a voice from the past in the most surprising way.
How Did Today's Explosion of This 1960s Track Go?
With "Pretty Little Baby" topping TikTok's Viral 50 chart and soundtracking hundreds of thousands of videos every day, Connie Francis, 87, is having a bizarre comeback.
The song has been featured in viral content by celebrities like Kim Kardashian and Kylie Jenner, resulting in billions of streams. Connie acknowledges that she was unaware of the song's existence until the TikTok frenzy revived it.
Why Does It Have Such Resonance?
Real nostalgia is novel. The emotional authenticity of an old tape feels authentic, unadulterated, and revitalizing in today's high-gloss digital environment.
There is no age discrimination on TikTok. Even old recordings and studio-aged demos can become popular today if they have emotional resonance.
Adaptable, emotive music. "Pretty Little Baby" works in a variety of settings, including nostalgic aesthetics, introspective personal edits, and amorous recollections. It's a flexible source of content.
Things Up-and-Coming Artists Need to Know
More than polish, genuine emotion connects. Emotional honesty is timeless, regardless of the genre you write in—pop, rap, rock, or folk.
Hack the release story of your catalog. Even outdated or disposable demos could find a new home in an unlikely place.
Consider how your sounds can complement mood-based material, such as transition, love, nostalgia, introspection, or glitch aesthetics, whether you're releasing new music or repurposing old songs.
The storytellers are fans, not algorithms. When creators or celebrities share an actual TikTok moment, it might spark discovery right away.
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