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The Rise of Madison Beer: From YouTube Sensation to Superstardom

September 29, 2023

Madison Beer's journey began in the most modern of ways: on the internet. Born on March 5, 1999, in Jericho, New York, Madison was introduced to music at a young age...

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Olivia Rodrigo Strikers Gold Again with “GUTS”

September 29, 2023

After a long two year wait since the release of her first breakout album “Sour”, Olivia Rodrigo is back with her sophomore album, “GUTS.” Olivia Rodrigo has been a revelation in the music...

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Boys Planet: Where Are They Now?

September 29, 2023

Throughout the show, the trainees trained rap, dance, and vocal skills through a variety of battles. On April 20, 2023, the nine members of ZEROBASEONE (ZB1) were announced....

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Lil Tecca's Tec: Album Review

September 27, 2023

The highly awaited sophomore album from Lil Tecca, the 21-year-old hip-hop sensation, is called "TEC," and it's safe to say that it demonstrates the artist's development and professional maturity...

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"Slime You Out": Drake and SZA's Lyrical Alchemy

September 27, 2023

Drake and SZA, has recently swept the globe with their most recent single, "Slime You Out." This unique and intriguing song has already attracted a lot of attention...

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Laufey: The Jazz Sensation Reigniting the Genre's Flame

September 25, 2023

What sets Laufey apart is her unique fusion of jazz, folk, and pop elements, creating a sound that resonates with both jazz enthusiasts and a younger audience...

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Introducing JYP And Republic Records American Girl Group: VCHA

September 25, 2023

For the past few months, K-pop fans have turned to the new reality competition that is America 2 Korea (A2K). The show’s premise involves contestants earning “stones” ...

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BTS To Renew Contracts With Big Hit Music

September 22, 2023

In a move that’s sure to thrill ARMYs around the world, all seven BTS members have officially committed to renewing their contracts with BigHit Music and HYBE...

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The New Era of SM Entertainment: The Debut of RIIZE

September 22, 2023

Alongside RCA Records in the States, SM Entertainment’s newest boy group, RIIZE, is showing enormous promise in the growing music market...

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How to Write Songs Like Sia

September 22, 2023

n the world of music, there are few artists as enigmatic and prolific as Sia. While her distinctive voice and captivating performances have earned her a well-deserved spot in the limelight...

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How to Reinvent Your Sound Like The Weeknd & Taylor Swift

September 22, 2023

So how have the two superstars managed to stay dominant in the industry throughout their long careers? The answer lies within their artist direction– they both have the ability to evolve their....

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MTV VMAs 2023

September 13, 2023

After nearly four hours of must-see performances, a surprise guest appearance, record-breaking award victories, and an epic celebration of hip-hop's 50th anniversary, MTV's greatest music event came..

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TikTok Plans to Introduce a New Music Streaming App

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Photo: Bloomberg

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.

TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.  

Photo: 9to5Mac

According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.

As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.

Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.