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YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

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Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

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Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

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How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

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Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

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Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SEVENTEEN is Going "HOT" This Summer

June 6, 2022

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

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Photo: FLAUNT MAGAZINE

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global sensation. From being the youngest Chinese artist to perform at SXSW in 2017 to signing with record giant 88rising, Lexie has been bridging cultural gaps with her unique, futuristic music for the past half-decade.

It might be easy to assume that she accomplished this by jumping on every opportunity that came her way, but the truth is that it was a bit more complicated. To achieve everything she did, she actually turned down a deal from a major Korean entertainment company, which took interest in her after her rise to fame on the reality TV competition series K-pop Star 5.

Today’s story explores an idea heavily proximal to the concept at Sonical.ly’s core—that aspiring music creators can reach new heights while playing by their own rules, without the backing (and often limitations) that comes with a record company.

We can say this with confidence because Sonical.ly’s founder, Elmo, actually worked with Lexie when she was just starting out on her solo career after K-pop Star.

Elmo considers the first and foremost thing he taught her during this time the key to writing a hook, and if you’ve ever listened to any of Lexie’s music, it’s safe to say she took this lesson very well.

Once she had a catchy hook to get an audience moving, the next part was finding her niche. To be able to be true to oneself and allow that to shine through music—that’s what makes a true artist.

Elmo and Lexie experimented with a number of different styles to draw out what spoke to her most. The end result was her first hip-hop single “Coco Made Me Do It”—a smashing success that became her ticket to giant music festivals like SXSW and high-profile competition shows like Rap of China.

Lexie’s constant exploration and iteration are made possible by the creative freedom she has, which in turn can be difficult to exercise when part of a record label or a group. Her musical journey from a young woman passionate about hip-hop to global stardom highlights the very real possibility of achieving your potential without the support of a large record company. If it worked for Lexie, it could work for you, too.