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In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...Read more
October 5, 2022
Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...Read more
October 17, 2022
Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...Read more
October 18, 2022
Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...Read more
August 31, 2022
For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........Read more
August 19, 2022
One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...Read more
August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...Read more
August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....Read more
August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....Read more
August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...Read more
June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...Read more
June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...Read more
Photo: Olivia Rodrigo Sour Album Cover
It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022. In two years her fame has skyrocketed, and she’s now one of the top pop singers in the decade.
She began learning music when she was in kindergarten, and began acting on TV when she became twelve. She played lead roles in Bizaardvark and High School Musical: The Musical: The Series where she started to gain recognition before her formal music debut.
In January 2021, Olivia released her first single “Driver’s License”, which became one of the best selling singles that year. “Driver’s License” is a break-up song about a teenage girl who looks back at her memories while driving down the suburbs after getting her driver’s license. The song was believed to be a representation of Olivia’s personal love life and gained a lot of attention in the media. However, that is not the only reason for her sudden popularity. The song had very relatable prospects to the teenage demographic, and her musical talent was embedded in people’s hearts. The song currently has 380M views on YouTube, and was awarded Song of the Year by MTV Video Music Awards.
The songs in her Sour album highlight emotions from heartbreak to jealousy to self-assurance, all emotions that we face. She has explained that songwriting is how she organizes her feelings, and writing sad songs in her room is her favorite thing in the world. Now, her songs are streamed and played on many radio stations across the world.
Photo: Ben Madden (Cool Accidents)
Currently, she has been on her Sour Tour around North America and Europe. She’s just finishing her last weeks in the US and then heads to Europe for the end of her journey. She has also invited other artists like Gracie Abrams and Holly Humberstone on her tour to perform. Olivia’s been taking this opportunity to meet fans around the world and provide unforgettable experiences for them. Her growth is unpredictable and we’re excited to see where her musical journey will lead her in the future.