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Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

December 7, 2022

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...

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YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

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Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

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Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

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How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

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Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

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Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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Tyla: South Africa's Rising Star Set to Shine at the 2024 Billboard Music Awards

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Tyla Laura Seethal, known professionally as Tyla, has rapidly ascended from her Johannesburg roots to international acclaim, blending amapiano rhythms with pop sensibilities to create a distinctive sound that resonates globally.

Early Life and Musical Beginnings

Born on January 30, 2002, in Edenvale, Gauteng, Tyla hails from a diverse heritage, with Indian, Mauritian, Zulu, and Irish ancestry. Her upbringing in a musically inclined family fostered her passion for the arts. During her time at Edenglen High School, she actively engaged in cultural activities, serving as Head of Culture in her final year. Post-graduation, Tyla pursued music earnestly, recording tracks and sharing them on social media platforms.

Breakthrough with "Getting Late”

In 2019, Tyla released her debut single, "Getting Late," featuring producer Kooldrink. The track gained significant traction in South Africa, leading to her signing with Epic Records in 2021. This partnership facilitated her entry into the international music scene, setting the stage for future successes.

Global Recognition with "Water"

Tyla's 2023 single, "Water," marked a pivotal moment in her career. The song achieved top ten positions in multiple countries, including South Africa, the United Kingdom, and the United States. Notably, "Water" became the first song by a South African soloist to enter the U.S. Billboard Hot 100 in 55 years. This accomplishment was further cemented when Tyla received the inaugural Grammy Award for Best African Music Performance in 2024.

Debut Album and Artistic Evolution

Following the success of "Water," Tyla released her self-titled debut album in 2024. The album received critical acclaim for its innovative fusion of amapiano and pop genres, showcasing her versatility and depth as an artist. It achieved moderate commercial success, entering the top 25 in multiple countries, including the United States.

Billboard Music Awards Nominations and Upcoming Performance

Tyla's meteoric rise continues with eight nominations at the 2024 Billboard Music Awards, including Top R&B Artist and Top Afrobeats Artist. She made history as the first artist to be nominated three times in a single category. Adding to this achievement, Tyla is slated to perform at the awards ceremony on December 12, 2024, joining a lineup that includes Coldplay and SEVENTEEN. This performance marks a significant milestone in her burgeoning career, offering a platform to showcase her talent to a global audience.

Cultural Impact and Future Prospects

Tyla's success has not only elevated her profile but also shone a spotlight on South African music, particularly the amapiano genre. Her unique sound and dynamic performances have garnered a diverse fan base, positioning her as a prominent figure in the global music landscape. As she prepares for her Billboard Music Awards performance, the music industry eagerly anticipates her next artistic endeavors.

In summary, Tyla's journey from a passionate young artist in Johannesburg to an internationally recognized musician exemplifies her dedication and talent. Her upcoming performance at the Billboard Music Awards is poised to be a defining moment, further solidifying her status as a rising star in the global music scene.