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Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

December 7, 2022

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...

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YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

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Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

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Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

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How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

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Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

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Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

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Photo Source: British GQ

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely draws on influences from pre-2000s club music and has worked with Elton John, Dua Lipa, MØ, Mabel, Tove Lo, Khalid, and many more. His most recent album “AudioLust & Higher Love” just dropped on January 27, 2023. It is packed full of powerful dance anthems, ones that are sure to tear up the clubs, or at least add a little bit of excitement to life’s dull moments.

Early Career & Progression

After remixing Jessie Ware’s “You & I (Forever)” and posting it on the internet, Sam caught the attention of Ware’s label, PMR Records. Soon after, he was signed and began releasing his own music. His first EP “Shivers” came out in 2015, with another titled “Yours” just a year later. 

In 2018-2019, Sam released “Dusk”, “Dark”, and “Dawn”, a conceptual collection of EPs that symbolized the phases of a night out. He then released “Hurting” with Aluna George - a popular vocalist in dance music. Around this time, he also released “Better” with Clairo, which Clairo touted as her first step into the pop realm. The song is a fan favourite, and like his other work, encapsulates a feeling that is reminiscent of music from before the Y2K.

His first album titled “Times” was released in 2021. In an era when clubs were shut due to Covid restrictions, the album blasted to the top of the UK dance charts. This is ironic in a way, as the album was meant to be an ode to the present moment. While Covid was not worth celebrating, the album acted as a “symbol of hope”.

Critical Reception

With “Times”, Sam was praised for his talent in producing “disco-infused pop-house” - but he was described as less confident in work that moved away from that. Reviews were overwhelmingly positive, but critics felt that he cranked the autotune when he was the lead vocal, as if he was not confident in his voice. Pitchfork also praised the album’s background texture and many other things, but felt that there were times when Lewis played it too safe.

Although, critics noted that these growing pains are ones that are likely to fade with time - no pun intended.

AudioLust & Higher Love

“AudioLust & Higher Love” shows remarkable improvement in Sam’s confidence as a vocalist and producer. He sings in most of the songs on this album, and much more confidently than in the past. Lewis cites the success of Times’s “Chemicals” as the push he needed.

This album is also conceptual in nature - as Sam finds it difficult to finish a project without a self-concept, and finds it “crazy” to create an album with tracks that lack a common thread. The first half represents the “ego-driven and toxic approach to relationships”, with the latter half representing “a more romantic approach of love that is sold to us”. It draws influences from yacht rock, to create a light yet danceable aura in a blend of high-BPM, excited dance tracks and some slower, groovy ones as well. “Missing You” and “Something About Your Love” are especially upbeat, and were named among the top dance songs of 2022 by Billboard

“AudioLust and Higher Love” was created through intense stints at rural recording studios in England, where he worked with the industry’s best through the pandemic, to come up with the album. It is still signature SG Lewis, with a pulsating, transcendent, synth-heavy sound. It is an evolution of his previous work, just more polished and diverse as there were more people involved in the creative process.

What’s Next For SG Lewis

SG Lewis has always had a distinctive sound. His career has grown steadily through the last decade, and as he advances, he is making great progress in discovering what works for him as an artist.

He is set to perform at Coachella in April, which will likely boost his reach even further on this side of the pond. Sam predicts that “nineties trance is going to make a comeback”, and if he keeps up this momentum, he could be the next big breakout hit to make that happen.