April 6, 2022
Over the past month, singer Ed Sheeran has been battling a copyright trial, accusing him of plagiarizing his 2017 hit song, “Shape of You” the song’s resemblance to their song, “Oh Why” Sami Chokri...
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April 5, 2022
If you’ve been on social media for the past few months, odds are you’ve probably heard of the iconic viral hit, “Leave The Door Open” by Silk Sonic on just about every corner of the internet.
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April 2, 2022
Debut: April 2022 After having competed on the reality survival show, “My Teenage Girl”, the seven-member group CLASS:y was formed, signing a seven-year contract with label, M25. The group was...
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April 1, 2022
Queendom returned for its long awaited second season (hosted by Girls Generation’s Tayeon) and here’s all you need to know: Queendom is a South Korean reality-survival show in which six girl groups...
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April 7, 2022
Bobby Shmurda has finally been released from his deal with Epic Records following his own plea for his release on social media stating, “I did six years in jail trying to get off this label before...
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April 5, 2022
Alas, BIGBANG have finally made their long-awaited return to the spotlight with their new single, “Still Life” – a heartfelt ballad about the perils of growing up and learning from your past. As...
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April 5, 2022
Last week, Louisville heartthrob Jack Harlow dropped a 13 second snippet of a new song he’d been working on that samples Fergie’s hit, “Glamorous” and it immediately went viral on TikTok within...
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March 18, 2022
After month’s of anticipation Japanese Girl group XGalX debute with new single “Tippy Toes”. The group consists of 7 young empowered women named Jurin, Harvey, Hinata, Chisa, Maya, Juria and Co...
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March 29, 2022
Newly heartbroken singer Shawn Mendez performs his new song “When you’re gone” at South by Southwest. This is the debut song that came out after his break up with fellow singer Camila Cabello after...
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March 16, 2022
Whether you’ve been a fan of Kanye West from the start, or you’ve recently watched his Netflix trilogy “Jeen-Yuhs”, you’ve probably heard his of first breakout single into the rap industry “Through...
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March 10, 2022
Weeekly pivots away from their bubbly and upbeat sound and makes a major transformation in their edgy and ambitious first mini album, “Play Game: Awake”.“Play Game: Awake” marks Weeekly’s fourth...
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March 10, 2022
Dare I say its, EXTRAODDINARY?Stray Kids have returned with the release of their new mini-album, ODDINARY – a collection of seven songs that proclaim the message of embracing all of the things...
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Photo: Joseph Okpako, Getty Images (2022)
Kendrick Lamar's recent success on the charts marks a significant milestone in his career, highlighting his influence and dominance in the music industry. His diss track "Not Like Us" debuted at number one on the Billboard Hot 100, signaling not just a victory in his ongoing feud with Drake, but also a broader cultural impact. This achievement underscores Lamar's ability to capture the public's attention and translate controversy into commercial success.
The surge in Lamar's streaming numbers is remarkable. Billboard reported a 50% increase in his entire music catalog's streams compared to the previous week. This surge propelled him to the second most-streamed artist globally on Spotify for the week of May 9, just behind Taylor Swift. Such impressive statistics reflect the widespread appeal of his music and his strategic use of high-profile feuds to maintain and grow his fanbase.
Lamar's diss tracks, particularly "Not Like Us," "Euphoria," and "Meet the Grahams," collectively garnered 208 million streams on Spotify. This massive streaming success demonstrates his mastery in crafting tracks that resonate with listeners and keep them engaged. His presence at the top of both Apple Music and Spotify daily charts further cements his position as a leading figure in the music world.
The commercial success of "Not Like Us" extends beyond traditional music charts. The track debuted at number nine on the TikTok Billboard Top 50, making it Lamar's highest-ranking song on the platform. This entry is significant as it highlights Lamar's ability to adapt to new digital landscapes and reach younger audiences through social media. The success on TikTok, a platform known for its viral trends and younger user base, indicates that Lamar's music transcends generational boundaries and continues to be relevant in various contexts.
Kendrick Lamar's rise to the top charts during this period of intense public and media scrutiny exemplifies his resilience and strategic acumen. It shows how an artist can leverage personal and professional conflicts to enhance their public profile and achieve new heights in their career. For Lamar, this moment is not just about winning a feud; it's about solidifying his legacy as one of the most influential artists of his generation. His ability to turn controversy into chart-topping success is a testament to his artistry and the powerful connection he has with his audience.
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