stayc main image

Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

December 7, 2022

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...

Read more
stayc main image

YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

Read more
stayc main image

Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

Read more
stayc main image

Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

Read more
stayc main image

How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

Read more
stayc main image

Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

Read more
stayc main image

Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

Read more
stayc main image

Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

Read more
stayc main image

TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

Read more
stayc main image

Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

Read more
stayc main image

Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

Read more
stayc main image

BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

Read more

French Montana's "Unforgettable" Makes a Remarkable Comeback in 2023

stayc main image

Photo Source: Getty Images

In the ever-evolving landscape of the music industry, some songs have the unique ability to pop up from time to time and reintroduce themselves to new audiences, capturing hearts and sparking fresh trends. French Montana's hit track "Unforgettable," originally released in 2017, has experienced a remarkable resurgence in 2023, leaving fans and industry experts alike in awe of its renewed popularity and impact.

"Unforgettable," featuring Swae Lee of the American hip-hop duo Rae Sremmurd, made its debut in 2017 as part of French Montana's album "Jungle Rules." The song immediately captured the attention of listeners with its infectious Afrobeat-inspired melody, catchy hooks, and evocative lyrics. Its fusion of hip-hop and world music elements marked a unique departure from the conventional hip-hop sound of the time.

The song's poignant themes of love, longing, and memories struck a chord with audiences, making "Unforgettable" an anthem for parties, summer gatherings, and a symbol of unity through music. It quickly spiked on the charts, earning platinum certifications in multiple countries and leaving an indelible mark on pop culture.

Fast forward to 2023, and "Unforgettable" found itself once again in the spotlight, experiencing an unexpected and impactful resurgence. Several factors converged to breathe new life into the song and elevate it to new heights:

TikTok Powerhouse: The resurgence of "Unforgettable" can be largely attributed to the power of TikTok. The platform has become a hotbed for song revivals, with users creating viral challenges and dance routines set to catchy tunes. The infectious beat and danceable rhythm of "Unforgettable" caught the attention of TikTok users, leading to a recurrence in the song's popularity on the app.

Collaborative Remixes: The magic of "Unforgettable" was further amplified through remixes and collaborations. Renowned artists and producers hopped on the trend, putting their unique spins on the track. These collaborations injected new energy into the song and attracted fans of the collaborating artists.

Global Appeal: The multicultural and inclusive essence of "Unforgettable" resonated with audiences worldwide. The song's fusion of different musical genres and cultural influences allowed it to transcend linguistic and regional barriers, reaching a diverse array of listeners.

French Montana's "Unforgettable" is a reminder to the world that the power of music has the ability to captivate, inspire, and bring people together. Its remarkable comeback in 2023 serves as a reminder that great songs have the potential to remain relevant and impactful across generations. The combination of TikTok's virality, nostalgia's pull, and creative remixes propelled "Unforgettable" to new heights, cementing its place as a timeless hit that continues to defy expectations and resonate with a global audience.