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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SEVENTEEN is Going "HOT" This Summer

June 6, 2022

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...

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What Makes a Harry Styles Hook So Infectious

June 3, 2022

On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...

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TikTok is "Hooked" on The Song House

May 26, 2022

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...

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Olivia Rodrigo's Journey: One Year Since her First Album Release

May 27, 2022

It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.

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Doja Cat Overwhelmed With Fame Took To Twitter To Quit Music Career

March 31, 2022

​​After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...

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With T.O.P.'s Departure from YG due to mental health struggles, is this the End of Big Bang?

April 11, 2022

After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...

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Broadway’s KPOP To Premiere Late 2022

April 6, 2022

The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...

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Frank Ocean’s Coachella Set: Redefining What Live Performance Means

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Breaking Boundaries in the Age of Polished Performances  

In today’s music landscape, live concert broadcasts have grown increasingly predictable, packaged, and polished. But at this year’s Coachella, Frank Ocean shattered the mold with a performance that refused to conform. Opting out of the official livestream, Ocean transformed his set into a raw, unpredictable experience that connected fans in a way no corporate stream ever could. This wasn’t just a concert—it was a declaration, challenging the way we consume music and reminding us of the beauty of unpredictability and imperfection.

The Ice Rink in the Desert: A Metaphor for the Unconventional  

Originally, Ocean’s performance was rumored to feature an ice-skating rink—an almost surreal concept amid Coachella’s desert heat. Though the idea was ultimately scrapped, it spoke volumes about Ocean’s commitment to breaking expectations. An ice rink at Coachella symbolized the refreshing contrast he brings to an industry obsessed with consistency and control. Ocean was set to deliver a performance that was, from the start, designed to defy the usual festival narrative.

 A Digital Gathering: Fans Unite in Waiting  

With Coachella’s official livestream off the table, fans took to Instagram Live, creating an impromptu online gathering where they waited together, linked by a shared anticipation. As rumors swirled that even Lorde was among the virtual crowd, the experience took on a communal spirit—a reminder that music is as much about connection as it is about sound. When Ocean finally emerged, the shaky, handheld broadcasts didn’t detract from the music; they amplified it, allowing fans to experience something real and raw, beyond the polished, commercial facade.

A Rejection of “Frictionless” Entertainment  

Ocean’s decision to forego the official stream was more than a practical choice; it was a bold stance against the sanitized, on-demand culture that has dominated the industry. In a time where live performances are engineered for perfection and predictable formulas, Ocean’s set embraced the chaos of live art, rejecting the idea that concerts should be passive, predictable experiences. With ticket prices skyrocketing, digital streams have become a lifeline for fans unable to attend in person. But rather than offering a rehearsed show, Ocean’s set was messy, thrilling, and unapologetically real—pushing back against an industry that increasingly values smoothness over spontaneity.

Embracing the Humanity of Live Music  

While some critics balked at the unconventional nature of Ocean’s set, others saw it for what it was: a revival of the authentic, human element that’s often lost in today’s performances. Watching Ocean perform through a series of shaky, unfiltered streams was an invitation to experience music that wasn’t just heard but felt. Every unplanned moment, every unexpected pause, drew listeners into a world where the music lived and breathed, challenging the idea that live performances must mirror studio perfection.

A Stand Against the Polished Norm  

Ocean’s Coachella set was a reminder that live music’s magic lies in its raw, unpolished edges. At a time when concerts are becoming seamless, highly produced spectacles, Ocean’s performance underscored the beauty of imperfection and the power of authenticity. He showed us that live music doesn’t need to be flawless to be captivating—in fact, it’s the flaws that make it real, human, and unforgettable.

A New Vision for Concert Live Streams  

Ocean’s approach could inspire a new direction for digital concerts—one that rejects perfection for passion, and production for authenticity. His Coachella set was a wake-up call, urging the music industry and fans alike to embrace the unpredictability and shared experience that make live music special. In a world increasingly driven by algorithms and predictability, Frank Ocean reminded us that art, like life, is best when it’s unscripted.