stayc main image

Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

December 7, 2022

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...

Read more
stayc main image

YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

Read more
stayc main image

Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

Read more
stayc main image

Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

Read more
stayc main image

How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

Read more
stayc main image

Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

Read more
stayc main image

Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

Read more
stayc main image

Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

Read more
stayc main image

TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

Read more
stayc main image

Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

Read more
stayc main image

Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

Read more
stayc main image

BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

Read more

Clairo: Redefining Pop Music with Vulnerability and Innovation

stayc main image

Clairo, born Claire Cottrill, has emerged as one of the most authentic and innovative voices in contemporary music. The 25-year-old singer-songwriter first gained attention in 2017 with her viral hit "Pretty Girl," a bedroom pop anthem that resonated with a generation navigating self-discovery and vulnerability. Since then, Clairo has continued to push boundaries, crafting music that blends introspection with innovation, and earning her a dedicated fanbase and critical acclaim.

The Rise of a Bedroom Pop Icon

Clairo’s journey to stardom began in her Massachusetts bedroom, where she recorded and uploaded music that felt intimate, raw, and unfiltered. "Pretty Girl," accompanied by a lo-fi DIY video, was a watershed moment. The song’s unapologetic simplicity and relatable lyrics struck a chord, amassing millions of views on YouTube and propelling Clairo into the spotlight.

Her early music, rooted in the bedroom pop aesthetic, quickly set her apart in an industry dominated by polished, high-production pop. Clairo’s ability to connect with listeners through her honest storytelling and understated sound became her trademark, resonating particularly with young, digital-native audiences.

Musical Evolution: Immunity and Beyond

In 2019, Clairo released her debut album, Immunity, produced in collaboration with Rostam Batmanglij. The album showcased a significant leap in her artistry, incorporating elements of indie rock, R&B, and electronic music. Tracks like "Bags" and "Sofia" became instant classics, praised for their emotional depth and experimental soundscapes.

Immunity also marked a shift in Clairo’s lyrical themes, exploring topics like queer identity, mental health, and the complexities of relationships. The album received widespread critical acclaim, earning her a nomination for Best New Artist at the 2020 Grammy Awards.

Her sophomore album, Sling (2021), revealed a more introspective and acoustic side to Clairo’s music. Inspired by her experiences with chronic illness and a desire to slow down in an increasingly fast-paced industry, Sling was a deeply personal project. Produced with Jack Antonoff, the album featured lush instrumentation and a nostalgic, folk-inspired sound that drew comparisons to legends like Joni Mitchell and Carole King.

A Voice for a New Generation

Clairo’s music goes beyond catchy melodies; it’s a vehicle for conversations about mental health, LGBTQ+ identity, and societal expectations. As a bisexual artist, she’s been open about her journey with self-acceptance, often using her platform to advocate for inclusivity and representation.

Her transparency extends to her struggles with mental health and autoimmune diseases, topics she addresses both in interviews and her lyrics. By sharing her experiences, Clairo has created a safe space for fans to feel seen and understood, fostering a community of listeners who value vulnerability and authenticity.

Looking Ahead: What’s Next for Clairo?

As Clairo continues to evolve, fans eagerly anticipate her next chapter. Whether it’s experimenting with new sounds, collaborating with other artists, or exploring different creative mediums, one thing is certain: Clairo’s artistry will remain rooted in her unique ability to capture the complexities of the human experience.

In a music landscape often characterized by superficiality, Clairo stands out as a beacon of authenticity. Her willingness to embrace imperfection and explore uncharted territory has not only redefined pop music but also solidified her as one of the most important voices of her generation. With her ever-growing influence, Clairo is poised to leave an indelible mark on the music world—and beyond.