January 16, 2023
Ryan Tedder is a highly accomplished and sought-after music producer and songwriter. He is known for his work with a wide range of artists including: Adele, Beyoncé, Taylor Swift, and OneRepublic...
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January 6, 2022
Drake's ghostwriter controversy has been a topic of conversation since the rapper's feud with Meek Mill in 2015. Quentin Miller, a lesser-known rapper from Atlanta, was named as the ghostwriter....
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December 28, 2022
Many artists are using their personal brand and influence to educate artists, from beginners to fellow professionals. Timbaland has partnered with Masterclass to teach musicians how to make unique...
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December 7, 2022
Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...
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October 4, 2022
In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...
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October 5, 2022
Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...
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October 17, 2022
Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...
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October 18, 2022
Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...
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August 31, 2022
For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........
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August 19, 2022
One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...
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August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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In a move that caught the music world by surprise, Addison Rae’s latest single, Diet Pepsi, has reshaped her image and proved she’s more than just a social media star. With this rebrand, Rae is taking control of her narrative, creating music that feels bold, authentic, and refreshingly unapologetic—a shift that’s not only silencing critics but offering a lesson in reinvention for creators everywhere.
Rae’s journey from TikTok dances to a legitimate artist has been anything but straightforward. Diet Pepsi signals a new direction—one with darker beats, edgier lyrics, and a sound that distances itself from her influencer roots. This transformation is a reminder for every artist that branding can evolve. Sometimes, stepping out of your comfort zone and showing a side the world hasn’t seen is exactly what you need to break through.
For music creators, Rae’s shift is a lesson in embracing change. Reinventing yourself, whether through a new sound or a fresh aesthetic, allows you to tap into new audiences and expand your creative reach. It’s about taking risks, learning from past projects, and leaning into your own unique voice.
The music industry has its share of skeptics, and Rae knows it well. Diet Pepsi isn’t just a song; it’s a message. With its witty lyrics and catchy beat, the track showcases Rae’s newfound confidence and creative direction. For creators, it’s a reminder that the best way to handle criticism is to let your work speak for itself. By delivering a project that feels authentic, you can turn doubters into fans and critics into believers.
Rebranding isn’t just about changing your sound—it’s about growth, experimenting with new themes, and, ultimately, making music that feels real to you. Rae’s Diet Pepsi isn’t just a single; it’s a declaration of her evolution as an artist. And if she can shake off the labels and reinvent her image, maybe it’s time we all embrace the idea that change is just a natural part of the creative process.
So if you’re a music creator feeling boxed in or defined by past work, take a page from Rae’s playbook. Keep pushing, keep experimenting, and, above all, keep believing that there’s always room for reinvention. Who knows? Your next project might just be the Diet Pepsi that makes everyone take a second look.
