October 23, 2025
Discover how Mix Master strengthens your brain just like an instrument - training focus, creativity, and emotional intelligence through the science of sound.
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September 8, 2025
Tools like Suno are now powerful enough to generate melodies, lyrics, and even full songs in seconds. That’s exciting—and controversial. Just ask Timbaland. Recently, he came under fire..
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August 23, 2025
The 1980s and 1990s analog music medium known as cassette cassettes is experiencing an unanticipated comeback, with Gen Z spearheading the trend. Taylor Swift, who included cassettes in the release...
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August 23, 2025
This week's most notable headline: Doja Cat's erotically charged, '80s-inspired music video, "Jealous Type," is dominating social media feeds and cultural discourse, marking her most daring...
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August 23, 2025
J-hope and GloRilla's "Killin' It Girl," a spectacular blend of K-pop flare and shameless hip-hop heat that has taken the world by storm, is this week's winner of the Best Collaboration of Summer...
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August 23, 2025
Carly Rae Jepsen is giving fans the ultimate gift for the 10th anniversary of her critically adored album Emotion: a special edition featuring four never-before-heard tracks and two fresh remixes...
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August 23, 2025
The wait is over, ARMY! BTS is officially back together and balancing work and play in their first moments of reunion after completing mandatory military service. J-Hope sent fans into a frenzy...
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August 23, 2025
Christian music stepped outside of its quiet comfort zone in 2025. "Hard Fought Hallelujah," a worship song by Brandon Lake, went platinum, sold out festival stages, and exploded from churches to...
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August 23, 2025
In late July 2025, Christian artist Forrest Frank (of Surfaces, now a solo juggernaut in faith-pop) posted from a hospital bed: he’d fractured his L3 and L4 vertebrae in a skateboarding accident...
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August 21, 2025
On September 16, the masked metal phenomenon Sleep Token will embark on their 2025 "Even In Arcadia Tour" across North America. The 18-show tour, which includes a huge date at Brooklyn's Barclays...
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August 21, 2025
Due to a line dance that went viral and won over fans' hearts both inside and outside of the United States, 22-year-old Tre Little's song "Boots on the Ground" has become a cultural sensation this...
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August 21, 2025
In addition to preparing for her next album, The Life of a Showgirl, Taylor Swift is reviving the physical medium this week by putting her songs on cassette tapes. This sentimental action...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
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