July 16, 2025
In an era where music and visuals are inextricably linked, one name continues to shape the language of modern music videos: Dave Meyers. With a career that spans over three decades, director Dave...
Read moreJuly 16, 2025
This July, the Polaris Music Prize jury unveiled its 10-album shortlist for 2025—a list led numerically by Quebec acts but featuring four shining entries from Toronto. For a city whose scene often...
Read moreJuly 16, 2025
What happens when a fictional K-pop boy band outsells the real ones? In a twist straight out of a dystopian idol fanfic, the animated groups Huntr/x and Saja Boys—created for Netflix’s explosive...
Read moreJuly 16, 2025
Drunk calls. Crying in the dark. Lingering heartbreak. Conan Gray’s new single “Vodka Cranberry” isn’t just a song—it’s a full-blown emotional unraveling, and fans are already bracing themselves...
Read moreJuly 15, 2025
Andrew Choi was already a hidden force in real-world K-pop before becoming Jinu, the soulful lead of the animated boy band Saja Boys, a member of the K-Pop Demon Hunters. Choi co-wrote the quiet....
Read moreJuly 13, 2025
Let’s be honest: when most pop stars go quiet, we assume they’re recharging in Bali, journaling in silk robes. Not Justin Bieber. Nah, he went into full stealth mode, dropped a random “SWAG”...
Read moreJuly 13, 2025
It’s official: KATSEYE didn’t just sell out, they served out. Every single ticket to their upcoming live shows? Gone. Vamoosed. Snatched like a wig in a wind tunnel.The global girl group, part...
Read moreJuly 13, 2025
Cue the frosted tips, cargo pants, and emotional harmonies, because the Backstreet Boys just dropped Millennium 2.0, and let’s just say, everybody (yeahhh!) is losing their minds.Yes, that’s right...
Read moreJuly 13, 2025
Tyla just slid into our summer soundtrack with her new track “IS IT”, and let me tell you, it is everything. No cap. Straight off the jump, you get those booming amapiano kicks and warped vocal...
Read moreJuly 13, 2025
The wait is officially over: Blackpink is back—louder, bolder, and more united than ever. On the opening night of their highly anticipated Deadline World Tour, the global K-pop phenomenon debuted...
Read moreJuly 13, 2025
Justin Bieber has never been a stranger to the spotlight—but this time, the glare feels more personal. In a series of emotional posts, the global superstar cracked open the curated image fans often...
Read moreJuly 13, 2025
When Coldplay’s Chris Martin looked out into the crowd at Toronto’s brand-new Rogers Stadium on July 8 and joked, “This is a very bizarre stadium a million miles from Earth,” we all laughed—but he...
Read moreBillie Marten, the British singer-songwriter known for her hauntingly beautiful folk-inspired music, has recently shared her thoughts on the financial struggles many artists face in today’s music industry. In a candid interview, Marten revealed that while superstars like Taylor Swift rake in massive revenue from streaming and album sales, the majority of musicians are dealing with financial ruin.
In her interview, Marten discussed the significant disparities within the music industry, pointing out how the vast majority of musicians are unable to earn a sustainable income from their work. Despite the global popularity of platforms like Spotify and Apple Music, the revenue they generate for most artists is minimal at best. Marten expressed her frustration with the industry’s financial structure, which she believes benefits a select few while leaving many talented musicians struggling to make ends meet.
"Most artists are in financial ruin," Marten said. "We’re all paying Taylor Swift. These streaming services pay her so much, and she deserves it, but I think it highlights just how broken the system is for the rest of us." Marten’s comments reflect the broader issues many emerging and mid-level artists face, as the current streaming model provides only a tiny fraction of a penny per play.
Marten’s remarks on Taylor Swift’s dominance in the industry aren’t meant to diminish Swift’s success but rather to point out the stark contrast between what top-tier artists like Swift can earn compared to independent or lesser-known musicians. Swift, who has a massive global fanbase and a successful touring career, has been one of the few artists able to thrive under the current streaming model, securing lucrative deals and partnerships that contribute significantly to her earnings.
Swift's success has also led to higher payouts for her and other big names in the industry. As a result, it’s led to greater visibility for her work, including exclusive deals with streaming platforms and record-breaking sales. However, for many other artists, these opportunities are out of reach, leaving them struggling to survive financially.
For emerging artists like Marten, the financial model often seems unsustainable. Despite releasing critically acclaimed music and maintaining a loyal fanbase, Marten, like many others, has seen little financial reward for her efforts. Live performances, merchandise sales, and brand partnerships often serve as the primary income streams for many artists, but even those can be inconsistent.
Marten pointed out the paradox of the modern music industry, where visibility and talent often don’t translate into fair compensation. “It’s not about being good anymore. It’s about how many people are listening to you, how much attention you can grab, and how much money can be made from you,” she added.
Marten's comments are part of a larger conversation about the need for industry reform, particularly in how streaming platforms pay artists. Critics of the current system have long argued that it’s skewed in favor of the largest platforms and record labels, leaving smaller artists to fend for themselves.
Several proposals have been floated to address these issues, such as the user-centric payment model, where royalties would be distributed more fairly based on individual listening habits rather than the current pro-rata system, where the overall revenue is shared among all artists based on total plays.
Despite the challenges, Marten remains hopeful for change. Her call for financial equity in the music industry reflects the growing sentiment among many musicians who are demanding fairer compensation for their work. As the conversation about streaming royalties and artist compensation continues to gain momentum, it’s clear that more reform is needed to create a more equitable system for all artists, not just the superstars.
Marten’s willingness to speak out about these issues is part of a larger movement among artists and industry professionals who are advocating for a shift in how the music business operates. Whether or not these calls for change will lead to tangible reforms remains to be seen, but for now, the struggle for fair compensation continues.