August 23, 2025
The 1980s and 1990s analog music medium known as cassette cassettes is experiencing an unanticipated comeback, with Gen Z spearheading the trend. Taylor Swift, who included cassettes in the release...
Read moreAugust 23, 2025
This week's most notable headline: Doja Cat's erotically charged, '80s-inspired music video, "Jealous Type," is dominating social media feeds and cultural discourse, marking her most daring...
Read moreAugust 23, 2025
J-hope and GloRilla's "Killin' It Girl," a spectacular blend of K-pop flare and shameless hip-hop heat that has taken the world by storm, is this week's winner of the Best Collaboration of Summer...
Read moreAugust 23, 2025
Carly Rae Jepsen is giving fans the ultimate gift for the 10th anniversary of her critically adored album Emotion: a special edition featuring four never-before-heard tracks and two fresh remixes...
Read moreAugust 23, 2025
The wait is over, ARMY! BTS is officially back together and balancing work and play in their first moments of reunion after completing mandatory military service. J-Hope sent fans into a frenzy...
Read moreAugust 23, 2025
Christian music stepped outside of its quiet comfort zone in 2025. "Hard Fought Hallelujah," a worship song by Brandon Lake, went platinum, sold out festival stages, and exploded from churches to...
Read moreAugust 23, 2025
In late July 2025, Christian artist Forrest Frank (of Surfaces, now a solo juggernaut in faith-pop) posted from a hospital bed: he’d fractured his L3 and L4 vertebrae in a skateboarding accident...
Read moreAugust 21, 2025
On September 16, the masked metal phenomenon Sleep Token will embark on their 2025 "Even In Arcadia Tour" across North America. The 18-show tour, which includes a huge date at Brooklyn's Barclays...
Read moreAugust 21, 2025
Due to a line dance that went viral and won over fans' hearts both inside and outside of the United States, 22-year-old Tre Little's song "Boots on the Ground" has become a cultural sensation this...
Read moreAugust 21, 2025
In addition to preparing for her next album, The Life of a Showgirl, Taylor Swift is reviving the physical medium this week by putting her songs on cassette tapes. This sentimental action...
Read moreAugust 21, 2025
Cardi B is officially back in album mode. On Friday, the rap superstar released her new single “Imaginary Playerz,” a bold track that samples Jay-Z’s classic “Imaginary Player.” The release comes...
Read moreAugust 21, 2025
Gary Oldman opened up about his decades-long friendship with the late David Bowie, calling the world a very different place since the music icon’s death in January 2016. In a heartfelt interview...
Read moreLet’s be honest: when most pop stars go quiet, we assume they’re recharging in Bali, journaling in silk robes. Not Justin Bieber. Nah, he went into full stealth mode, dropped a random “SWAG” billboard in Times Square, and then boom, a 21-track fever dream titled Swag hit our playlists like a surprise FaceTime from your ex at 2:14 am.
So, what is Swag? A vibe. A therapy session. A lo-fi dad diary wrapped in auto-tuned lullabies and luxury-grade heartbreak.
This isn't “Baby” Bieber, or even Justin Justin. This is “I change diapers, drink green juice, and rap about spiritual growth,” Bieber. His vocals float in and out like a dream you almost remember. Think Sunday soul with a side of serotonin crash.
The production is so stripped, it’s practically naked: synths hum, drums whisper, and Bieber? He sings like he’s curled up on the floor of a walk-in closet wearing Yeezy socks and overthinking life.
“Dadz Love,” he really rhymed “bib” with “crib” and made it emotional. Oscar-worthy lullaby energy. “Therapy Session,” a voice memo turned breakup text. The most intimate thing since your phone accidentally switched to selfie cam. “Glory Voice Memo,” Unfiltered, unedited, unfazed. He literally said, “No hook, no problem.”
Gunna, Sexyy Red, Lil B, Marvin Winans… it’s like Justin invited the entire internet to his journal party. Somehow, the guest list slaps. It shouldn’t work. But it does.
Swag is not an album. It’s a sonic moodboard for millennial burnout and Gen-Z healing.
It’s the sound of a popstar who found peace, lost it again, and turned the spiral into a sound bath.
Don’t expect big choruses or arena anthems. Expect feelings. Expect weirdness. Expect raw, buttery vocals layered over bedroom beats and spiritual side quests.
Justin didn’t just release Swag. He soft-launched his entire inner life. And somehow, it works. It’s weird. It’s honest. It’s… swaggy.