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How Her Protest or Silence Could Influence Music in 2025
Taylor Swift deleted her entire repertoire off Spotify in 2014, arguing that the site did not pay musicians fairly. Despite initial criticism as a publicity trick, the action drew international attention. Daniel Ek, Spotify's CEO, even addressed her directly, appealing with her to reconsider.
The question remains: what would happen if Taylor Swift tried it again? Ten years later, artists are disputing streaming payments yet again.
Spotify listened to Taylor's words
Even back then, Swift's cultural and commercial impact was greater than that of other artists who withdrew their music, including Prince, King Crimson, Neil Young, Jay-Z, and others.
2014 saw Swift's transfer and the release of 1989, which had the biggest debut of the decade with 1.28 million copies sold in its first week. There were shockwaves because she didn't need Spotify.
And it wasn't just symbolic. Swift then famously took on Apple Music, criticizing the company's decision to not compensate musicians during the three-month free trial period for customers. After receiving her open letter, Apple changed its mind within 24 hours. That was leverage in action, not just star power.
Why, then, did it not alter the industry?
Spotify's payout model remained the same in spite of the artist support and media hysteria. Her protest was not followed by other well-known artists. Finally, in 2017, just as Taylor was getting ready to release Reputation, her music was added back to Spotify.
She didn't make the move for artists in general, according to critics and Reddit users. In the words of one user:
"Yes, she did, but like the majority of her overt political actions, she did it because it impacted her, not because it would benefit others."
However, the outcome was significant even if self-interest was the driving force. It made a difference. It garnered media attention. A trillion-dollar company was sweating over it.
What if she did it today, again?
The Power Shift, Spotify, and Taylor Swift
Taylor Swift is a power in the economy in 2025 in addition to being an artist.
Economists estimate she increased U.S. cities' revenue by more over $5 billion, and her Eras Tour brought in $1.4 billion (Pollstar).
In the meantime, Spotify is being criticized once more:
But this time, Taylor wouldn’t be alone.
In 2014, her boycott barely shook Spotify.
Today, with Gen Z favoring TikTok, YouTube, and Bandcamp (MIDiA, 2023), and the EU investigating Spotify's artist treatment, the tide is turning.
If Swift took a stand now, especially backing smaller artists; it could actually change things.
Will she do it?
Difficult to say. She is strategic, and Spotify still provides reach. However, after regaining her master's degree and speaking out on industry difficulties, another daring step would be in character.
Final Take
We don't need a hero. But, a catalyst? That alters everything.
If Taylor unplugged Spotify in 2025, the entire music industry would feel it.
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