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Katy Perry Teases New Album with Single "Woman’s World"

June 22, 2024

Katy Perry is once again stirring excitement in the music world with the announcement of her upcoming single, "Woman’s World," heralding a new album that promises to continue her dynamic presence...

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Carrie Underwood Marks 50th Show of "Reflection: The Las Vegas Residency"

Carrie Underwood celebrated a major milestone in her illustrious career on June 1, as she performed her 50th show in the "Reflection: The Las Vegas Residency" at Resorts World Theatre. This...

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Inside Taylor Swift's feud with Charli XCX from song dig to ex-boyfriend connection

June 22, 2024

Charli XCX's latest album, BRAT, has garnered critical acclaim, yet it has also reignited rumors of a feud with Taylor Swift. Despite having opened for Taylor on her Reputation tour, Charli's new...

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Post Malone Announces Highly Anticipated New Album 'F-1 Trillion' Set for August Release

June 22, 2024

Post Malone is currently riding a wave of success, standing at the pinnacle of the Billboard Hot 100 with his Morgan Wallen duet "I Had Some Help." In an exciting development, he has announced the...

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Rihanna Says New Album Will Represent ‘Evolution’ of Time She ‘Spent Away’ From Music

June 22, 2024

Rihanna, the multifaceted artist and entrepreneur, has kept fans eagerly awaiting her next album since the release of ANTI in 2016. In a recent interview with Extra TV, she finally provided some...

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Coldplay To Make New Album On Vinyl From Recycled Plastic Bottles

June 22, 2024

Coldplay has announced an innovative and eco-friendly initiative for their upcoming album Moon Music, which will be produced on vinyl made from recycled plastic bottles. The British band aims to...

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Jimin of BTS Announces Second Solo Album 'MUSE,' Set for Release This Summer

June 22, 2024

Jimin, one of the standout members of the globally renowned boy band BTS, has stirred excitement once again with the announcement of his second solo album, titled "MUSE." The announcement was made...

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BLACKPINK’s LISA Gears Up for Solo Stardom with New Single ‘Rockstar’

June 22, 2024

BLACKPINK’s LISA has just announced her new solo single, “Rockstar,” set to arrive on June 27 at 8 p.m. ET. This highly anticipated track marks her first release since signing with RCA Records...

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Celebrating Independence: The 2024 Libera Awards Shine a Spotlight on Independent Music

June 22, 2024

The 2024 Libera Awards, held on June 11 at Gotham Hall, marked a significant celebration of the vibrant and diverse achievements in independent music. Presented by the American Association of...

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Khalid: The Voice of a New Generation

June 22, 2024

Khalid Donnel Robinson, known simply as Khalid, has become a defining voice of his generation with his soulful voice, relatable lyrics, and genre-blending sound. Since his breakthrough with the hit...

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Shakira Recalls Putting Her Music Career on Hold to Support Gerard Piqué’s Pro Soccer Dreams

June 21, 2024

Two years after her split from Gerard Piqué, Shakira has achieved significant milestones, including four major hits and a VMAs Vanguard Award, while preparing to release her next album, Las Mujeres...

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Selena Gomez, Ryan Gosling and More Celebrities Reveal Favorite Taylor Swift Era or Song

June 21, 2024

Taylor Swift's songwriting prowess has garnered admiration from numerous celebrities, who each hold special attachments to different tracks from her extensive catalog. Ryan Gosling, for instance...

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TikTok Plans to Introduce a New Music Streaming App

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Photo: Bloomberg

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.

TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.  

Photo: 9to5Mac

According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.

As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.

Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.

TikTok Plans to Introduce a New Music Streaming Apptiktok-plans-to-introduce-a-new-music-streaming-appSrushti Patel |Aug 15, 2022Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....