.png)
June 22, 2024
Katy Perry is once again stirring excitement in the music world with the announcement of her upcoming single, "Woman’s World," heralding a new album that promises to continue her dynamic presence...
Read more.png)
Carrie Underwood celebrated a major milestone in her illustrious career on June 1, as she performed her 50th show in the "Reflection: The Las Vegas Residency" at Resorts World Theatre. This...
Read more.png)
June 22, 2024
Charli XCX's latest album, BRAT, has garnered critical acclaim, yet it has also reignited rumors of a feud with Taylor Swift. Despite having opened for Taylor on her Reputation tour, Charli's new...
Read more.png)
June 22, 2024
Post Malone is currently riding a wave of success, standing at the pinnacle of the Billboard Hot 100 with his Morgan Wallen duet "I Had Some Help." In an exciting development, he has announced the...
Read more.png)
June 22, 2024
Rihanna, the multifaceted artist and entrepreneur, has kept fans eagerly awaiting her next album since the release of ANTI in 2016. In a recent interview with Extra TV, she finally provided some...
Read more.png)
June 22, 2024
Coldplay has announced an innovative and eco-friendly initiative for their upcoming album Moon Music, which will be produced on vinyl made from recycled plastic bottles. The British band aims to...
Read more.png)
June 22, 2024
Jimin, one of the standout members of the globally renowned boy band BTS, has stirred excitement once again with the announcement of his second solo album, titled "MUSE." The announcement was made...
Read more.png)
June 22, 2024
BLACKPINK’s LISA has just announced her new solo single, “Rockstar,” set to arrive on June 27 at 8 p.m. ET. This highly anticipated track marks her first release since signing with RCA Records...
Read more.png)
June 22, 2024
The 2024 Libera Awards, held on June 11 at Gotham Hall, marked a significant celebration of the vibrant and diverse achievements in independent music. Presented by the American Association of...
Read more.png)
June 22, 2024
Khalid Donnel Robinson, known simply as Khalid, has become a defining voice of his generation with his soulful voice, relatable lyrics, and genre-blending sound. Since his breakthrough with the hit...
Read more.png)
June 21, 2024
Two years after her split from Gerard Piqué, Shakira has achieved significant milestones, including four major hits and a VMAs Vanguard Award, while preparing to release her next album, Las Mujeres...
Read more.png)
June 21, 2024
Taylor Swift's songwriting prowess has garnered admiration from numerous celebrities, who each hold special attachments to different tracks from her extensive catalog. Ryan Gosling, for instance...
Read more
Photo Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.
.png)
