February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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Something interesting is happening in music right now. Artists don’t really disappear anymore. They just… pause.
Then suddenly they’re back, and somehow bigger than before.
A lot of this comes down to how people actually listen to music today. Platforms like Spotify and TikTok don’t care when a song comes out. If it fits a moment, it gets pushed. That’s why songs from years ago randomly start trending again, like they were just released yesterday.
And this isn’t just a theory, it’s literally shaping the industry right now. Recent reports show streaming platforms are paying out more than ever, with over $11 billion going back into music in 2025 alone. At the same time, older songs and albums are driving a huge portion of that engagement, not just new releases.
Even outside of streaming, the same pattern is showing up. Vinyl sales just hit levels we haven’t seen since the 1980s, and a lot of that demand is coming from older or re-released music, not just brand new albums.
So when a song comes back, artists have a choice. Ignore it, or step back in and build on it.
Some are doing it really well.
You’ve got artists like Hilary Duff stepping back into the spotlight after years away, not just for nostalgia, but because there’s actual demand again. At the same time, artists like Mariah Carey are revisiting older projects and giving them a second life through anniversaries and re-releases.
It doesn’t feel forced either. It works because the audience never really left.
What’s changed is how long a song can live. Before streaming, music had a short cycle. You dropped something, promoted it, and then moved on. Now, a track can resurface five or even ten years later and still feel relevant.
That completely changes how artists move.
Instead of treating music like a one-time release, it’s starting to feel more like something that can be reused, reshaped, and reintroduced whenever the timing is right.
Even fans are part of this. People love rediscovering old songs. There’s something about hearing a track you forgot about that hits differently than hearing something brand new.
So comebacks don’t really feel like comebacks anymore. It’s more like artists picking up a conversation that was already happening without them.
This trend completely changes how you should think about your music.
Your songs aren’t just for right now, they’re assets that can come back later.
Instead of chasing constant new releases, artists are starting to think long-term:
→ Build a catalog that can age well
→ Create moments that people want to revisit
→ Don’t rush past older projects, they still have value
Because in today’s industry, a song doesn’t die… it just waits for the right moment to blow up again.
Music is no longer linear.
It’s not: drop → promo → move on.
It’s: drop → revive → repackage → rediscover.
And honestly? That changes everything.
The artists winning right now aren’t just the ones making hits, they’re the ones who know how to bring them back.
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