March 28, 2023
Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....
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March 28, 2023
The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...
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March 22, 2023
Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..
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March 31, 2023
Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....
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March 18, 2023
The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......
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March 17, 2023
The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....
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March 4, 2023
Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is
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March 3, 2023
Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve
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February 25, 2023
People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and
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February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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Something interesting is happening in music right now. Artists don’t really disappear anymore. They just… pause.
Then suddenly they’re back, and somehow bigger than before.
A lot of this comes down to how people actually listen to music today. Platforms like Spotify and TikTok don’t care when a song comes out. If it fits a moment, it gets pushed. That’s why songs from years ago randomly start trending again, like they were just released yesterday.
And this isn’t just a theory, it’s literally shaping the industry right now. Recent reports show streaming platforms are paying out more than ever, with over $11 billion going back into music in 2025 alone. At the same time, older songs and albums are driving a huge portion of that engagement, not just new releases.
Even outside of streaming, the same pattern is showing up. Vinyl sales just hit levels we haven’t seen since the 1980s, and a lot of that demand is coming from older or re-released music, not just brand new albums.
So when a song comes back, artists have a choice. Ignore it, or step back in and build on it.
Some are doing it really well.
You’ve got artists like Hilary Duff stepping back into the spotlight after years away, not just for nostalgia, but because there’s actual demand again. At the same time, artists like Mariah Carey are revisiting older projects and giving them a second life through anniversaries and re-releases.
It doesn’t feel forced either. It works because the audience never really left.
What’s changed is how long a song can live. Before streaming, music had a short cycle. You dropped something, promoted it, and then moved on. Now, a track can resurface five or even ten years later and still feel relevant.
That completely changes how artists move.
Instead of treating music like a one-time release, it’s starting to feel more like something that can be reused, reshaped, and reintroduced whenever the timing is right.
Even fans are part of this. People love rediscovering old songs. There’s something about hearing a track you forgot about that hits differently than hearing something brand new.
So comebacks don’t really feel like comebacks anymore. It’s more like artists picking up a conversation that was already happening without them.
This trend completely changes how you should think about your music.
Your songs aren’t just for right now, they’re assets that can come back later.
Instead of chasing constant new releases, artists are starting to think long-term:
→ Build a catalog that can age well
→ Create moments that people want to revisit
→ Don’t rush past older projects, they still have value
Because in today’s industry, a song doesn’t die… it just waits for the right moment to blow up again.
Music is no longer linear.
It’s not: drop → promo → move on.
It’s: drop → revive → repackage → rediscover.
And honestly? That changes everything.
The artists winning right now aren’t just the ones making hits, they’re the ones who know how to bring them back.
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