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Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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On September 16, the masked metal phenomenon Sleep Token will embark on their 2025 "Even In Arcadia Tour" across North America. The 18-show tour, which includes a huge date at Brooklyn's Barclays Center, also features the up-and-coming Australian metal band Thornhill as a supporting act. Starting at about $119, the cheapest seats are available.
The tour comes after the publication of their highly acclaimed fourth album, Even In Arcadia, which is renowned for its inventive genre-bending and features notable tracks like "Emergence," "Look To Windward," and the album's title track. As demonstrated at the Download Festival earlier this summer, their live performances are already receiving accolades for their dramatic stagecraft, saxophone solos, and dynamic stagecraft.
Insight
Why It Matters
Genre Fusion Is Marketable
Sleep Token blends metal with unconventional elements (R&B, sax, atmosphere), appealing to a broader, genre-fluid audience. This reminds artists that breaking boundaries can amplify reach.
Theatrics Elevate Performance
Elaborate visuals and stage storytelling give their live shows memorability—especially on social media platforms. It’s more than music; it’s experience.
Forging Strong Touring Strategy
Acting fast on tour announcements and strong visuals builds hype—and trust. Thoughtful rollout can help emerging artists grab momentum fast.
Create immersive television programs
Consider your visual aesthetic, narrative, and energy in addition to your sound. Props, lighting, and unified styling can make even low-budget performances feel like motion pictures.
Try your hand at music
You can reinterpret your sound as being uniquely expressive by combining unexpected genres, such as jazz instruments, cinematic components, or ambient textures.
Make use of live content
Showcase the theatrical highlights, rehearsal cuts, and behind-the-scenes footage. Immersion visuals are popular on TikTok and Reels, and they can increase interest in tours or merchandise.
Create a story around your settings.
Establish a mood or thematic arc. Present it as a narrative experience, regardless of whether it's a one-song broadcast or a full-length performance.
Sleep Token's "Even In Arcadia" Tour demonstrates how spectacular live performances and artistry that blends genres can completely transform how people listen to music today. The message is obvious for upcoming artists: don't only write songs, make sound universes. Make a lasting impression with your live appearance. Additionally, let your uniqueness to serve as an amplifier.
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