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The Drake and Kendrick Lamar Saga: AI Blurring Lines of Authenticity in Rap Battles

April 15, 2024

In an era where artificial intelligence can convincingly mimic human artists, the lines between real and synthetic music blur. Recently, a supposed diss track titled “Push Ups” by Drake aimed at....

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The Rise of Punjabi Music in Canada: A Cultural Renaissance

April 5, 2024

In the heart of Canada's diverse music scene, Punjabi music is making significant strides, marking a new chapter in the country's cultural tapestry. This shift is not just a testament to the...

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Portugal. The Man: Through Songwriting Triumphs and Trials

April 5, 2024

At the heart of Portugal. The Man is a songwriting process deeply influenced by their experiences, emotions, and the landscapes of their Alaskan upbringing. John Gourley, the band's frontman...

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Stephanie Poetri: Navigating the Stars and Soundscapes

April 3, 2024

Indonesian-born artist Stephanie Poetri is not just a musician; she's a sonic storyteller whose narratives unfold against the backdrop of a world obsessed with digital connectivity and astrological...

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Universal Music Group and HYBE Forge Strategic 10-Year Distribution and Collaboration Agreement

April 1, 2024

In a significant move that underscores the evolving dynamics of the global music industry, Universal Music Group (UMG) and HYBE, a prominent South Korean entertainment company, have announced...

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The National: A Journey Through Melancholy and the Art of Songwriting

March 31, 2024

Since its inception in 1999, the National has meticulously crafted a sound that resonates with the subtle complexities of human emotion, blurring the lines between melancholy and a peculiar sense....

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NIKI: A Profile on Self-Discovery and International Acclaim

March 29, 2024

Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star...

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Jhené Aiko Embarks on the Magic Hour Tour: A Celebration of Resilience and Artistic Collaboration

March 27, 2024

In the dynamic world of contemporary R&B, few artists possess the ethereal quality and lyrical depth of Jhené Aiko Efuru Chilombo. Known for her soulful voice and introspective songwriting, Aiko...

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SZA's "Saturn": Chart-Topping Success and Insight into Her Songwriting Process

March 22, 2024

In the ever-evolving world of R&B music SZA stands as a beacon of innovation. Her latest single, "Saturn," marks a significant milestone in her illustrious career. Debuted during the 2024 Grammy...

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The Rap Challenge of Drill Beats: Why Cardi B Didn't Release Ice Spice 'Munch' Remix

March 20, 2024

Drill beats, with their gritty textures and relentless rhythms, represent one of these challenging frontiers. Cardi B's recent experience with recording a verse for a remix of Ice Spice's "Munch"...

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Ariana Grande's Lyrical Odyssey: Love and Loss in 'Eternal Sunshine'

Ariana Grande has once again captured the spotlight with her latest album, "Eternal Echoes." This time, Grande embarks on a deeply personal journey, weaving her narrative through the thematic...

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Ludwig Göransson’s Oscar Triumph: Crafting Oppenheimer's “Unplayable” Score

March 14, 2024

In the grand auditorium of dreams, Ludwig Göransson clutched the Oscar statuette for Best Score, a testament to his monumental contribution to Christopher Nolan’s Oppenheimer. This win adds another...

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SEVENTEEN is Going "HOT" This Summer

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Photo: SEVENTEEN (Apple / Pledis Entertainment)

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi, DK, Seungkwan) and the Performance unit (Jun, Hoshi, THE8, Dino).

On May 26, the group released their leading track for their new album Face the Sun, “HOT”. On the second day of its release, it was number two trending on YouTube, and a week later, is still number 5 with over 34M views. The song has a strong and bold vibe that brings passionate energy like the sun. It’s an energetic song and can lift the mood when you need it. It is great to listen to when you need that extra motivation to accomplish your goals as the rhythm definitely brings you back on your feet. The harmony reveals a more mature side of SEVENTEEN, and you can feel their growth through the song.

“HOT” represents the group’s current goals as artists; to walk their own path, and as Hoshi says, “become artists that are like the sun, making a substantial impact all over the world.” It is a continuation of the story from their English single, "Darl+ing", a song directed to their fandom. The song is written by Alex Keem, SOFTSERVEBOY, Ploypaworawan Praison, August Rigo, Bumzu & Woozi (우지). They composed the song so it follows the theme of facing one's own fears and making courageous choices for the future which is the main focus of the new album.  

Photo: SEVENTEEN Be The Sun Tour (Pledis Entertainment)

Despite being the lead vocalist of SEVENTEEN, Woozi is a singer-songwriter who has produced multiple songs for many Korean artists. On January 3, he made his solo debut with his English single “Ruby”, which has reached over 6M views.

Soon, the group will be going on their third world tour, Be the Sun, where they will spread their music passion around the world. We are excited to see what impact they will bring and where they will go in the future. We believe that SEVENTEEN can reach their goals in becoming like the sun.