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Dave Meyers: The Visionary Behind Pop’s Most Iconic Music Videos

July 16, 2025

In an era where music and visuals are inextricably linked, one name continues to shape the language of modern music videos: Dave Meyers. With a career that spans over three decades, director Dave...

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4 Toronto artists make the Polaris Music Prize short list, but Quebec leads the way

July 16, 2025

This July, the Polaris Music Prize jury unveiled its 10-album shortlist for 2025—a list led numerically by Quebec acts but featuring four shining entries from Toronto. For a city whose scene often...

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Fictional Idols vs. Real Charts: K-Pop Demon Hunters’ Unbelievable Spotify Takeover

July 16, 2025

What happens when a fictional K-pop boy band outsells the real ones? In a twist straight out of a dystopian idol fanfic, the animated groups Huntr/x and Saja Boys—created for Netflix’s explosive...

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Conan Gray’s “Vodka Cranberry” Is a Late-Night Cry for Closure—and a Glimpse Into His Most Vulnerable Album Yet

July 16, 2025

Drunk calls. Crying in the dark. Lingering heartbreak. Conan Gray’s new single “Vodka Cranberry” isn’t just a song—it’s a full-blown emotional unraveling, and fans are already bracing themselves...

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Jinu from K-Pop Demon Hunters Is Actually a K-Pop Legend - Meet Andrew Choi

July 15, 2025

Andrew Choi was already a hidden force in real-world K-pop before becoming Jinu, the soulful lead of the animated boy band Saja Boys, a member of the K-Pop Demon Hunters. Choi co-wrote the quiet....

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Justin Bieber Just Dropped the Swaggiest Album of the Year

July 13, 2025

Let’s be honest: when most pop stars go quiet, we assume they’re recharging in Bali, journaling in silk robes. Not Justin Bieber. Nah, he went into full stealth mode, dropped a random “SWAG”...

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KATSEYE Tickets for their concert tour “Beautiful Chaos,” Vanish Faster Than Eyeliner in a Heatwave — Sold Out & Slayed

July 13, 2025

It’s official: KATSEYE didn’t just sell out, they served out. Every single ticket to their upcoming live shows? Gone. Vamoosed. Snatched like a wig in a wind tunnel.The global girl group, part...

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Backstreet’s Back (Again!): Millennium 2.0 Is the Comeback We Didn’t Know We Needed, but Now Can’t Live Without

July 13, 2025

Cue the frosted tips, cargo pants, and emotional harmonies, because the Backstreet Boys just dropped Millennium 2.0, and let’s just say, everybody (yeahhh!) is losing their minds.Yes, that’s right...

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Tyla’s “IS IT” Hits Different—And It’s Definitely It, Baby!

July 13, 2025

Tyla just slid into our summer soundtrack with her new track “IS IT”, and let me tell you, it is everything. No cap. Straight off the jump, you get those booming amapiano kicks and warped vocal...

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Blackpink Reunite With Explosive New Track “Jump” as Deadline World Tour Takes Off

July 13, 2025

The wait is officially over: Blackpink is back—louder, bolder, and more united than ever. On the opening night of their highly anticipated Deadline World Tour, the global K-pop phenomenon debuted...

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Justin Bieber Speaks Out: Anger, Boundaries, and the Struggle Behind the Spotlight

July 13, 2025

Justin Bieber has never been a stranger to the spotlight—but this time, the glare feels more personal. In a series of emotional posts, the global superstar cracked open the curated image fans often...

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Coldplay Made the Universe Feel Small at Toronto’s Most Unexpected Venue

July 13, 2025

When Coldplay’s Chris Martin looked out into the crowd at Toronto’s brand-new Rogers Stadium on July 8 and joked, “This is a very bizarre stadium a million miles from Earth,” we all laughed—but he...

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Saweetie and Boffum: A Viral Remix of Sass, Style, and Side-Eyes

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When Saweetie hit the mic with her usual sparkle and sass, fans expected bops, but what they didn’t expect was boffum. Yes, boffum. The internet has been shaken, stirred, and straight-up meme-ified by this chaotic yet iconic moment, and honestly? It’s giving viral queen behavior.

What Even Is “Boffum”?
If you’ve been living under a WiFi-deprived rock, “boffum” is Saweetie’s now-infamous pronunciation of “both of them” in a freestyle that hit TikTok like a meteor of meme magic. In her signature Bay Area drawl, she casually drops, “I want boffum,” and suddenly, the entire internet collectively screamed, “SAME.”

Boffum isn’t just a word anymore, it’s a mood, a vibe, a lifestyle. You want pizza and tacos? Boffum. You like blondes and brunettes? Boffum. You’re crushing on two people at once? Boffum energy. Saweetie just gave us the vocabulary to live our most extra lives.

The Freestyle Heard ‘Round the World
During an off-the-cuff rap session, Saweetie delivered bars that were smooth, spicy, and sprinkled with Gen Z absurdism. But it was the boffum bar that took off like a jet powered by Fenty Gloss Bombs and Hot Cheeto dust. TikTokers ran with it, remixing, duetting, and even creating their own boffum challenges. Even your cousin’s cat has probably used it in a caption by now.

Why This Hit So Hard
Let’s be real, half of Saweetie’s charm is her effortless humor and meme-queen energy. But “boffum” tapped into something deeper. It’s unserious in the best way, and that’s exactly what the internet needed. In an age where everyone’s either too deep in their feelings or faking enlightenment with a crystal and a ring light, Saweetie came through with unfiltered chaos, and we loved her for it.

Merch, Memes, and Main Character Moments
Within days, fan art, t-shirts, and even playlists titled “boffum” flooded socials. You’re not a true internet citizen until you’ve said “boffum” out loud and immediately laughed at yourself for it. Brands haven’t jumped on it yet, but we’re one ironic tweet away from “Boffum Burgers” or a “Saweetie x Bojangles” collab. Manifesting.

Conclusion: Saweetie Did What Needed To Be Done
Saweetie once said, “Icy girls don’t cry”, and apparently, they also boffum. In one word, she reminded us that being ridiculous is a form of self-expression, that TikTok is the real A&R of 2025, and that sometimes the most iconic moments come from not taking yourself too seriously.

Saweetie and Boffum: A Viral Remix of Sass, Style, and Side-Eyessaweetie-and-boffum-a-viral-remix-of-sass-style-and-side-eyesNazia RahmanAug 05, 2025When Saweetie hit the mic with her usual sparkle and sass, fans expected bops, but what they didn’t expect was boffum. Yes, boffum. The internet has been shaken, stirred, and straight-up meme-ified...