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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Will Google End Work for Music Creators with their New Music AI?

February 1, 2023

Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI

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The Road to Success: What qualities can we learn from Kpop Idols?

January 28, 2023

What does it take to be a professional singer in South Korea? On stage, these Kpop idols capture our attention with catchy songs and amazing choreographies, but what about off-stage? Behind the ...

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Songwriter's Block: Inspiration Tuning in From Around the World

January 26, 2023

Writer’s block is real, and it’s not just authors, but also songwriters and composers. Thinking of top hit songs can be difficult, so how do the pros do it? Where do they get their inspiration from?

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Arcane: How A Video Game Adaptation Ended Up With A Banger Soundtrack

January 26, 2023

What does a TV show based on a video game and the music industry have in common? Near the end of 2021, Arcane took the world by storm after debuting on Netflix. Not only did it dazzle us with its...

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How Black Pink Should Negotiate Their New Contract with YG Entertainment

January 23, 2023

As the contract between Blackpink and YG Entertainment nears its end, fans of the popular South Korean girl group are wondering if the group will renew their contract with the agency...

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“Like JENNIE”: The Song That Redefines Cool Without Even Trying

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When JENNIE released “Like JENNIE,” it wasn’t just a comeback, it was a lesson in effortless power. Soft but sharp, understated but unforgettable, the track doesn’t ask for attention. It just naturally becomes the center of it.

In a music industry built on spectacle, JENNIE takes the opposite route: minimal sound, maximal presence. “Like JENNIE” isn’t about screaming louder, it’s about knowing you don’t have to.

A Solo Track That Doesn’t Scream “Solo”

“Like JENNIE” doesn’t open with fireworks, it opens with a mood. The production is lean and intentional: a steady beat, a few glimmering synths, and her voice right up front, unfiltered.

She’s not here to separate herself from BLACKPINK. She’s here to show us who she’s always been underneath it.

The Lyrics: Confidence, Disguised as Casual

There’s no overexplaining in this track, just clean lines delivered with precision. “You could never do it like JENNIE” isn’t a brag. It’s a fact delivered in lowercase energy.

The whole song walks a fine line: it’s not aggressive, it’s aware. She’s not asking if she’s iconic. She already knows, and she knows you know, too.

Vocal Delivery: Smooth, Unapologetic, and Razor Sharp

“Like JENNIE” is filled with vocal restraint, and that’s what makes it powerful. There’s no effort to over-sing or overcompensate. Every word lands with cool composure.

She floats between rapping and singing, talking and taunting, all without raising her voice. It’s controlled without tension, and that kind of delivery only works when the artist knows exactly who they are.

Visuals That Match the Message

The music video? Sleek, moody, and personal. No unnecessary flash, just a perfectly curated atmosphere that matches the song’s tone. Every outfit feels intentional. Every camera angle feels intimate, not invasive.

It’s less “look at me” and more “you’re already watching.”

The Bigger Impact: A New Template for Cool

In a market obsessed with going bigger, louder, faster, “Like JENNIE” slows it all down. It strips the solo formula of its usual theatrics and redefines it through subtlety and control.

JENNIE isn’t trying to prove anything. That’s the power. She lets the world come to her, and it does. Because no matter how soft the delivery, the message is loud: there’s only one JENNIE.

Call to Action:

Watch the video again. Listen without distraction. Notice the details. “Like JENNIE” isn’t a track you blast once, it’s a track you grow into. And the more you hear it, the more you realize: this isn’t just a comeback, it’s a blueprint.

Conclusion:

“Like JENNIE” is more than a single. It’s a quiet flex wrapped in melody. It doesn’t chase trends, it sets its own pace. It’s cool without the performance, iconic without the volume.

And just like JENNIE herself, it knows exactly what it’s doing.