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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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“Like JENNIE”: The Song That Redefines Cool Without Even Trying

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When JENNIE released “Like JENNIE,” it wasn’t just a comeback, it was a lesson in effortless power. Soft but sharp, understated but unforgettable, the track doesn’t ask for attention. It just naturally becomes the center of it.

In a music industry built on spectacle, JENNIE takes the opposite route: minimal sound, maximal presence. “Like JENNIE” isn’t about screaming louder, it’s about knowing you don’t have to.

A Solo Track That Doesn’t Scream “Solo”

“Like JENNIE” doesn’t open with fireworks, it opens with a mood. The production is lean and intentional: a steady beat, a few glimmering synths, and her voice right up front, unfiltered.

She’s not here to separate herself from BLACKPINK. She’s here to show us who she’s always been underneath it.

The Lyrics: Confidence, Disguised as Casual

There’s no overexplaining in this track, just clean lines delivered with precision. “You could never do it like JENNIE” isn’t a brag. It’s a fact delivered in lowercase energy.

The whole song walks a fine line: it’s not aggressive, it’s aware. She’s not asking if she’s iconic. She already knows, and she knows you know, too.

Vocal Delivery: Smooth, Unapologetic, and Razor Sharp

“Like JENNIE” is filled with vocal restraint, and that’s what makes it powerful. There’s no effort to over-sing or overcompensate. Every word lands with cool composure.

She floats between rapping and singing, talking and taunting, all without raising her voice. It’s controlled without tension, and that kind of delivery only works when the artist knows exactly who they are.

Visuals That Match the Message

The music video? Sleek, moody, and personal. No unnecessary flash, just a perfectly curated atmosphere that matches the song’s tone. Every outfit feels intentional. Every camera angle feels intimate, not invasive.

It’s less “look at me” and more “you’re already watching.”

The Bigger Impact: A New Template for Cool

In a market obsessed with going bigger, louder, faster, “Like JENNIE” slows it all down. It strips the solo formula of its usual theatrics and redefines it through subtlety and control.

JENNIE isn’t trying to prove anything. That’s the power. She lets the world come to her, and it does. Because no matter how soft the delivery, the message is loud: there’s only one JENNIE.

Call to Action:

Watch the video again. Listen without distraction. Notice the details. “Like JENNIE” isn’t a track you blast once, it’s a track you grow into. And the more you hear it, the more you realize: this isn’t just a comeback, it’s a blueprint.

Conclusion:

“Like JENNIE” is more than a single. It’s a quiet flex wrapped in melody. It doesn’t chase trends, it sets its own pace. It’s cool without the performance, iconic without the volume.

And just like JENNIE herself, it knows exactly what it’s doing.