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Drum sounds form the backbone of many music genres, and while sample packs are popular, designing your own drum sounds from scratch can elevate your production to a whole new level. Crafting custom...
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In modern music production, one of the most common challenges is the clash of frequencies between instruments. For example, bass guitars and drum kits often compete for space in the lower end of...
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October 1, 2024
Studio One by PreSonus is an incredibly powerful DAW (Digital Audio Workstation) that offers a variety of tools to streamline your music production workflow. However, like many DAWs, getting the...
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Crash cymbals often get buried in the mix, especially when using complex miking techniques like Glyn Johns, which balances close mics with overheads. While re-recording with higher cymbals may be a...
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October 1, 2024
GarageBand is often seen as an entry-level DAW (Digital Audio Workstation), but it has powerful tools that, when used effectively, can create professional-quality tracks. Many indie musicians and...
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When working with MIDI in Ableton, one might notice that although MIDI clips can send program changes, most of Ableton's native plugins don’t seem to respond to these changes effectively. This can...
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September 21, 2024
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September 20, 2024
One of the most common challenges for songwriters is deciding whether to write the music or lyrics first. This can feel like a "chicken-or-egg" situation, but there's no one-size-fits-all answer...
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September 20, 2024
Releasing a new single or album is a huge milestone for any musician. However, without proper planning, your work may not get the attention it deserves. It’s not just about putting the song online...
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September 20, 2024
When it comes to music production, getting the low end right can be tricky. Many producers face a common issue: after the initial mix sounds perfect, a few days later, the low end starts to feel...
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J-hope and GloRilla's "Killin' It Girl," a spectacular blend of K-pop flare and shameless hip-hop heat that has taken the world by storm, is this week's winner of the Best Collaboration of Summer 2025 award. The song, which was released at BTS' 12th anniversary, recently became the fastest Korean music video to gain one million views on YouTube in 2025. Lisa from Tyla x BLACKPINK, whose passionate R&B crossover song "When I'm With You" equally captivated viewers, came in second.
The Reasons Why GloRilla and J-hope Hit It This Summer
Successful Genre Fusion
By fusing GloRilla's strong rap delivery with the brightness of K-pop, the song pushes the limits of genres and unites fans from both sides in a single, electrifying moment.
Culture and Celebration
The song's release at BTS' milestone anniversary capitalized on a fan celebration, increasing its emotional effect and visibility.
Visual Chemistry
The lively visuals and endearing pair performance in the song video served as a fertile environment for fan edits, memes, and viral dance videos, all of which increased activity on TikTok and YouTube.
Insight
What You Can Do
Blend Unexpected Genres
Seek creative partners across genres—for instance, indie-electronic artists might find surprising synergy with rap or dance producers.
Release Strategically
Align releases with cultural moments or celebrations (like tour anniversaries, community spotlights, or milestones in fan fandoms).
Maximize Visual Storytelling
Even a minimalist video with strong presence and choreography can spark viral reactions—visual hooks are key on social platforms.
Leverage Playlist & Fan Pass-along
When fans feel represented or celebrated, they share. Use taglines or prompts that encourage remix, duet, or reaction formats.
Why Gen Z Finds It Appealing
Gen Z relies on bold expression, shared delight, and cross-cultural vitality. "Killin' It Girl" struck all those notes, combining a digital moment with a musical celebration. It proves that when time, artistry, and community come together, international recognition is possible.
Final Thoughts
The collaboration between J-hope and GloRilla is a pattern, not just a viral success. Cross-border fandoms can be reached by artists who are willing to celebrate occasions, cross cultural boundaries, and take ownership of their visual storytelling.
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