July 27, 2025
There's a new voice in music reality, and it's about creating rather than competing. Hitmakers, a six-episode documentary series that follows 12 elite composers and producers as they work together...
Read moreJuly 27, 2025
Miley Cyrus performs an acoustic rendition of "Flowers" in her new EP.Spotify just gave Miley Cyrus fans the ultimate gift. The streaming platform has released...
Read moreJuly 27, 2025
The rise of streaming platforms has fundamentally reshaped the music industry, offering convenience and accessibility to millions of listeners. However, for many musicians, the rapid growth of...
Read moreJuly 27, 2025
Olivia Rodrigo and Gracie Abrams are using their massive platforms to amplify the voices of those suffering in Gaza, where children are facing severe malnutrition due to the prolonged Israel-Hamas...
Read moreJuly 23, 2025
Following the news of Ozzy Osbourne’s passing, Canadian musicians have come forward with emotional tributes to the legendary "Prince of Darkness." Known for his pioneering work with Black Sabbath...
Read moreJuly 23, 2025
After famously holding a "funeral" for her pop sound in 2022, Demi Lovato is officially resurrecting her mainstream roots—with a pulsating dance-pop album that promises to be her "most celebratory"...
Read moreJuly 23, 2025
A 35-year-old Canadian woman has died after falling ill during the opening day of Tomorrowland 2025 in Boom, Belgium. The festival, already reeling from a massive main stage fire just days before...
Read moreJuly 23, 2025
Consider Billie Eilish as a synthetic voice rather than the genuine one. Spotify recently entered the world of Velvet Sundown, a full AI project including music, graphics, and an algorithmically...
Read moreJuly 23, 2025
In a move to regain some peace and privacy, residents of Arnold Grove in Liverpool have put up a chain across their street, blocking access to the birthplace of Beatles legend George Harrison...
Read moreJuly 23, 2025
The legendary band that soundtracked a generation has officially handed over the keysThere are bands that make hits, and then there are bands that change the fabric of music forever. Pink Floyd has...
Read moreJuly 23, 2025
When five women did what decades of politics couldn’t, bring two Koreas a little closerThere’s performing for fans, then there’s performing for history.In 2018, Red Velvet, one of K-pop’s most...
Read moreJuly 23, 2025
When four girls from South Korea turned the California desert into a global stageThere are music moments… and then there are cultural reset moments. BLACKPINK performing at Coachella? Yeah. That...
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Navigating the music industry can be challenging, especially when you're a songwriter and producer focused on creating rather than promoting. If you’re someone who dislikes social media and prefers to stay behind the scenes, you might feel stuck when it comes to building your network and gaining traction. The idea of hiring a traditional manager might seem premature, but finding someone who can handle your online presence and help you network could be exactly what you need to take your career to the next level. Here’s how to find the right person to support your goals, even if you're just starting out.
Before you start searching for a manager or assistant, it’s crucial to clearly define what you need. Since your primary focus is songwriting and producing, you’re looking for someone who can:
Understanding these needs will help you articulate exactly what you’re looking for when you begin your search.
Since you’re early in your career and might not need a full-time manager, consider these alternative options:
Even if you feel like you don’t have a large following, you likely have connections that could help you find the right person. Here’s how to tap into your network:
When searching for someone to help manage your career, consider the following qualities:
Consider the example of Kevin Parker, the mastermind behind Tame Impala. Parker started out as a musician focused purely on creating his unique sound, and he wasn’t initially interested in the promotional side of the music industry. Early in his career, Parker partnered with a manager who understood his vision and handled the business side, including social media, networking, and promotions. This partnership allowed Parker to focus on his music while his manager helped build Tame Impala into a global phenomenon. Like Parker, finding the right person to manage your online presence and networking can allow you to stay focused on your strengths while still growing your career.
Once you know what you’re looking for, create a job description that clearly outlines the role’s responsibilities and expectations. Be sure to include:
Now that you have a clear understanding of what you need and have crafted a job description, it’s time to start your search. Here are some strategies:
When you start receiving applications, take the time to evaluate each candidate thoroughly:
Finding the right person to manage your social media and help you network can significantly impact your music career, even if you’re just starting out. By clearly defining your needs, considering non-traditional management options, leveraging your network, and carefully evaluating candidates, you can find a collaborator who helps you focus on what you do best: writing and producing great music. With the right support, you can build your presence in the industry and connect with artists who are eager to work with you.