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Dave Meyers: The Visionary Behind Pop’s Most Iconic Music Videos

July 16, 2025

In an era where music and visuals are inextricably linked, one name continues to shape the language of modern music videos: Dave Meyers. With a career that spans over three decades, director Dave...

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4 Toronto artists make the Polaris Music Prize short list, but Quebec leads the way

July 16, 2025

This July, the Polaris Music Prize jury unveiled its 10-album shortlist for 2025—a list led numerically by Quebec acts but featuring four shining entries from Toronto. For a city whose scene often...

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Fictional Idols vs. Real Charts: K-Pop Demon Hunters’ Unbelievable Spotify Takeover

July 16, 2025

What happens when a fictional K-pop boy band outsells the real ones? In a twist straight out of a dystopian idol fanfic, the animated groups Huntr/x and Saja Boys—created for Netflix’s explosive...

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Conan Gray’s “Vodka Cranberry” Is a Late-Night Cry for Closure—and a Glimpse Into His Most Vulnerable Album Yet

July 16, 2025

Drunk calls. Crying in the dark. Lingering heartbreak. Conan Gray’s new single “Vodka Cranberry” isn’t just a song—it’s a full-blown emotional unraveling, and fans are already bracing themselves...

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Jinu from K-Pop Demon Hunters Is Actually a K-Pop Legend - Meet Andrew Choi

July 15, 2025

Andrew Choi was already a hidden force in real-world K-pop before becoming Jinu, the soulful lead of the animated boy band Saja Boys, a member of the K-Pop Demon Hunters. Choi co-wrote the quiet....

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Justin Bieber Just Dropped the Swaggiest Album of the Year

July 13, 2025

Let’s be honest: when most pop stars go quiet, we assume they’re recharging in Bali, journaling in silk robes. Not Justin Bieber. Nah, he went into full stealth mode, dropped a random “SWAG”...

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KATSEYE Tickets for their concert tour “Beautiful Chaos,” Vanish Faster Than Eyeliner in a Heatwave — Sold Out & Slayed

July 13, 2025

It’s official: KATSEYE didn’t just sell out, they served out. Every single ticket to their upcoming live shows? Gone. Vamoosed. Snatched like a wig in a wind tunnel.The global girl group, part...

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Backstreet’s Back (Again!): Millennium 2.0 Is the Comeback We Didn’t Know We Needed, but Now Can’t Live Without

July 13, 2025

Cue the frosted tips, cargo pants, and emotional harmonies, because the Backstreet Boys just dropped Millennium 2.0, and let’s just say, everybody (yeahhh!) is losing their minds.Yes, that’s right...

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Tyla’s “IS IT” Hits Different—And It’s Definitely It, Baby!

July 13, 2025

Tyla just slid into our summer soundtrack with her new track “IS IT”, and let me tell you, it is everything. No cap. Straight off the jump, you get those booming amapiano kicks and warped vocal...

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Blackpink Reunite With Explosive New Track “Jump” as Deadline World Tour Takes Off

July 13, 2025

The wait is officially over: Blackpink is back—louder, bolder, and more united than ever. On the opening night of their highly anticipated Deadline World Tour, the global K-pop phenomenon debuted...

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Justin Bieber Speaks Out: Anger, Boundaries, and the Struggle Behind the Spotlight

July 13, 2025

Justin Bieber has never been a stranger to the spotlight—but this time, the glare feels more personal. In a series of emotional posts, the global superstar cracked open the curated image fans often...

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Coldplay Made the Universe Feel Small at Toronto’s Most Unexpected Venue

July 13, 2025

When Coldplay’s Chris Martin looked out into the crowd at Toronto’s brand-new Rogers Stadium on July 8 and joked, “This is a very bizarre stadium a million miles from Earth,” we all laughed—but he...

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Chief Keef: The Pioneer of Trap Music

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Photo Source: AS USA

Chief Keef stands as a trailblazing figure who reshaped the genre and introduced a new wave of music known as drill. Being raised in Chicago's South Side, Chief Keef's rise to fame was marked by his raw and unfiltered lyrics, distinct flow, and the creation of a genre that would influence a generation of artists.

Born Keith Farrelle Cozart on August 15, 1995, Chief Keef emerged from humble beginnings to become a transformative force in the hip-hop scene. Keef’s breakthrough came in 2012 when he dropped his album “Finally Rich”, which contained hit songs such as “Love Sosa” and “I Don’t Like”. The song “I Don’t Like” caught the attention of a major artist Kanye West who produced a remix of the song. This remix by West propelled Keef into the mainstream, marking his breakthrough in the music industry.

Chief Keef's most significant contribution to the hip-hop landscape is the creation of drill music. Originating in Chicago, drill music is characterized by its gritty and often violent lyrical content, coupled with hard-hitting beats and a distinctive delivery style. Chief Keef's lyrics vividly depicted the realities of life in Chicago's violent neighborhoods, giving listeners a glimpse into the harsh conditions he and others faced daily.

Chief Keef's influence extended beyond his music impacting fashion and slang in the hip-hop community. His signature dreadlocks, face tattoos, and minimalist style inspired a new wave of fashion trends within the genre.

In reality, Chief Keef’s influence is undeniable. He not only pioneered a genre of rap, but he influenced a whole era in social media, fashion and trends. His legacy and influence will continue to be appreciated as many artists recognize him as a G.O.A.T. Artists will continue to use Chief Keef’s music to influence, and inspire their own creations.