stayc main image

How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

Read more
stayc main image

Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

Read more
stayc main image

Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

Read more
stayc main image

The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

Read more
stayc main image

Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

Read more
stayc main image

Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

Read more
stayc main image

Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

Read more
stayc main image

What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

Read more
stayc main image

SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

Read more
stayc main image

Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

Read more
stayc main image

Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

Read more
stayc main image

Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

Read more

“Back to Friends” by Sombr Is the Gen Z Anthem of Summer

Sabrina Carpenter’s Short n’ Sweet

Introducing Sombr, an indie-pop musician whose hit song "Back to Friends" is encapsulating the spirit of Generation Z and beyond. The song was first released on December 27, 2024, however it has since become one of the 2025 breakout hits after going viral on TikTok.

What’s Sparking the Buzz?

The nostalgic indie-pop song by Sombr went viral on TikTok, driving streaming through the roof.

Chart success: The song peaked at number one on the alternative airplay charts and made it into the Billboard Hot 100.

Vibe & Aesthetic: The song has become a favorite among TikTok content creators due to its reflective lyrics and emotionally powerful delivery.

The Reasons Behind Gen Z's Engagement

Authenticity and emotional depth appeal to Gen Z more than flawless perfection. "Back to Friends" perfectly captures the contemplative, genuine, and emotionally expressive nature of Generation Z. For a generation that appreciates unadulterated storytelling and artistic closeness, the song's indie-lo-fi nostalgia is ideal.

How Up-and-Coming Artists Can Gain Knowledge from Sombr

Embrace genuine emotion: On social networks, vulnerability prevails. Heartfelt, unpolished songwriting has a stronger resonance than flawlessly produced music.

Create with TikTok in mind: Keep an eye on trends that evoke strong feelings, such as mood-driven material, narrative forms, or lyric montage.

Bridge nostalgia and modernity: To create a timeless appeal, blend vintage aesthetics with modern production.

Remain constant after going viral: Stories that continue to be told after a single song becomes popular garner long-term interest.

“Back to Friends” by Sombr Is the Gen Z Anthem of Summerback-to-friends-by-sombr-is-the-gen-z-anthem-of-summerZeina EzzatJul 30, 2025Introducing Sombr, an indie-pop musician whose hit song "Back to Friends" is encapsulating the spirit of Generation Z and beyond. The song was first released on December 27, 2024, however it has...