November 22, 2024
When Drake dropped "Honestly, Nevermind" in June 2022, it sent ripples through the music industry. Known for blending hip-hop, R&B, and pop, the Toronto-born artist turned heads with a sharp left...
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November 22, 2024
In 2018, Ariana Grande was the sole female artist to top the Billboard Hot 100 as a solo act with her hit *“thank u, next.”* While Beyoncé, Camila Cabello, and Cardi B also reached No. 1 that year...
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November 22, 2024
In an era where the music industry often leans toward commercialized hits and polished perfection, Gracie Abrams emerges as a beacon of authenticity. Her unique approach to pop music, rooted in raw...
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January 22, 2024
Coachella isn’t just a festival—it’s a rite of passage for music lovers and creators alike. Each year, it transforms the Empire Polo Club in Indio, California, into a world-class stage for global...
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November 20, 2024
Michael Robert Henrion Posner, known professionally as Mike Posner, emerged as a prominent figure in the music industry with his distinctive blend of pop, R&B, and electronic sounds. Born on...
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November 20, 2024
Ed Sheeran recently revealed that his vocals were used without his permission on a new Band Aid single—a situation he says he would have “respectfully declined” had he been asked. The incident has...
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November 20, 2024
In the world of contemporary music, The Weeknd stands as an enigmatic figure who has mastered the art of reinvention and authenticity. From his early days of mysterious mixtapes to becoming a...
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November 20, 2024
Tyler, The Creator, born Tyler Gregory Okonma, has become one of the most influential and dynamic artists in the music industry. From his brash, rebellious beginnings to his present-day status as a...
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November 20, 2024
In a world where English often dominates the global music charts, Bad Bunny has emerged as a game-changing force, proving that music transcends language. Born Benito Antonio Martínez Ocasio in...
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November 20, 2024
In an era where musical boundaries often blur but few truly innovate, Post Malone has carved out a unique space for himself by seamlessly blending rap, rock, and pop. His genre-defying approach has...
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November 20, 2024
When Lorde’s breakout single “Royals” first hit airwaves, it was clear the pop landscape was about to change. At just 16, Ella Yelich-O’Connor, the New Zealand artist known as Lorde, captivated the...
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November 18, 2024
Lizzo’s rise to stardom is nothing short of inspiring. With her infectious personality, powerhouse vocals, and bold, body-positive message, she has become a beacon of empowerment in the music...
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This week's noteworthy tale: The 1962 B-side song "Pretty Little Baby," a decades-old deep cut by pop icon Connie Francis, has gone viral on TikTok, exposing a new generation to a voice from the past in the most surprising way.
How Did Today's Explosion of This 1960s Track Go?
With "Pretty Little Baby" topping TikTok's Viral 50 chart and soundtracking hundreds of thousands of videos every day, Connie Francis, 87, is having a bizarre comeback.
The song has been featured in viral content by celebrities like Kim Kardashian and Kylie Jenner, resulting in billions of streams. Connie acknowledges that she was unaware of the song's existence until the TikTok frenzy revived it.
Why Does It Have Such Resonance?
Real nostalgia is novel. The emotional authenticity of an old tape feels authentic, unadulterated, and revitalizing in today's high-gloss digital environment.
There is no age discrimination on TikTok. Even old recordings and studio-aged demos can become popular today if they have emotional resonance.
Adaptable, emotive music. "Pretty Little Baby" works in a variety of settings, including nostalgic aesthetics, introspective personal edits, and amorous recollections. It's a flexible source of content.
Things Up-and-Coming Artists Need to Know
More than polish, genuine emotion connects. Emotional honesty is timeless, regardless of the genre you write in—pop, rap, rock, or folk.
Hack the release story of your catalog. Even outdated or disposable demos could find a new home in an unlikely place.
Consider how your sounds can complement mood-based material, such as transition, love, nostalgia, introspection, or glitch aesthetics, whether you're releasing new music or repurposing old songs.
The storytellers are fans, not algorithms. When creators or celebrities share an actual TikTok moment, it might spark discovery right away.
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