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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SEVENTEEN is Going "HOT" This Summer

June 6, 2022

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...

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What Makes a Harry Styles Hook So Infectious

June 3, 2022

On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...

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TikTok is "Hooked" on The Song House

May 26, 2022

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...

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Olivia Rodrigo's Journey: One Year Since her First Album Release

May 27, 2022

It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.

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Doja Cat Overwhelmed With Fame Took To Twitter To Quit Music Career

March 31, 2022

​​After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...

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With T.O.P.'s Departure from YG due to mental health struggles, is this the End of Big Bang?

April 11, 2022

After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...

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Broadway’s KPOP To Premiere Late 2022

April 6, 2022

The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...

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Tyla: South Africa's Rising Star Set to Shine at the 2024 Billboard Music Awards

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Tyla Laura Seethal, known professionally as Tyla, has rapidly ascended from her Johannesburg roots to international acclaim, blending amapiano rhythms with pop sensibilities to create a distinctive sound that resonates globally.

Early Life and Musical Beginnings

Born on January 30, 2002, in Edenvale, Gauteng, Tyla hails from a diverse heritage, with Indian, Mauritian, Zulu, and Irish ancestry. Her upbringing in a musically inclined family fostered her passion for the arts. During her time at Edenglen High School, she actively engaged in cultural activities, serving as Head of Culture in her final year. Post-graduation, Tyla pursued music earnestly, recording tracks and sharing them on social media platforms.

Breakthrough with "Getting Late”

In 2019, Tyla released her debut single, "Getting Late," featuring producer Kooldrink. The track gained significant traction in South Africa, leading to her signing with Epic Records in 2021. This partnership facilitated her entry into the international music scene, setting the stage for future successes.

Global Recognition with "Water"

Tyla's 2023 single, "Water," marked a pivotal moment in her career. The song achieved top ten positions in multiple countries, including South Africa, the United Kingdom, and the United States. Notably, "Water" became the first song by a South African soloist to enter the U.S. Billboard Hot 100 in 55 years. This accomplishment was further cemented when Tyla received the inaugural Grammy Award for Best African Music Performance in 2024.

Debut Album and Artistic Evolution

Following the success of "Water," Tyla released her self-titled debut album in 2024. The album received critical acclaim for its innovative fusion of amapiano and pop genres, showcasing her versatility and depth as an artist. It achieved moderate commercial success, entering the top 25 in multiple countries, including the United States.

Billboard Music Awards Nominations and Upcoming Performance

Tyla's meteoric rise continues with eight nominations at the 2024 Billboard Music Awards, including Top R&B Artist and Top Afrobeats Artist. She made history as the first artist to be nominated three times in a single category. Adding to this achievement, Tyla is slated to perform at the awards ceremony on December 12, 2024, joining a lineup that includes Coldplay and SEVENTEEN. This performance marks a significant milestone in her burgeoning career, offering a platform to showcase her talent to a global audience.

Cultural Impact and Future Prospects

Tyla's success has not only elevated her profile but also shone a spotlight on South African music, particularly the amapiano genre. Her unique sound and dynamic performances have garnered a diverse fan base, positioning her as a prominent figure in the global music landscape. As she prepares for her Billboard Music Awards performance, the music industry eagerly anticipates her next artistic endeavors.

In summary, Tyla's journey from a passionate young artist in Johannesburg to an internationally recognized musician exemplifies her dedication and talent. Her upcoming performance at the Billboard Music Awards is poised to be a defining moment, further solidifying her status as a rising star in the global music scene. 

Tyla: South Africa's Rising Star Set to Shine at the 2024 Billboard Music Awardstyla-south-africas-rising-star-set-to-shine-at-the-2024-billboard-music-awardsTamara AnabtawiDec 22, 2024Tyla Laura Seethal, known professionally as Tyla, has rapidly ascended from her Johannesburg roots to international acclaim, blending amapiano rhythms with pop sensibilities to create a distinctive...