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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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Treasure Drop 2nd Album 'Reboot'

Sabrina Carpenter’s Short n’ Sweet

Photo Source: YG FAMILY (@ygent_official)

The long-awaited album is officially out! Treasure has released their second full-length album, 'Reboot,' in which they show-off improved versions of themselves. The album's vibrant title track, “BONA BONA”, brings the group into a whole new light as they deliver an unexpected presence to the stage.

Choi Hyunsuk, the group's leader, has many times in the past worked alongside producers to construct songs for the team and recently participated as co-writer for more than half of the new songs. Kim Junkyu, the group's lead vocalist and visual, talked about how he wrote and composed song #4 'MOVE (T5)' as well as co-authored a few other tracks on the album. It's no secret these boys have worked really hard to release songs they are proud of.

The Treasure boys believe that their comeback has enabled them to move into an era where they present a more 'mature' image to fans. Furthermore, it encouraged them to enhance their capabilities and contribute to production more than ever before. Treasure members are honoured for their contributions to the process of crafting lyrics and developing concept ideas that result in creating the perfect atmosphere.

Whether it be performance, vocals, rap, visuals or song-writing abilities, Treasure comes out on top as allrounder stars in the industry right now. 

BONA BONA MV:

Treasure Drop 2nd Album 'Reboot'treasure-drop-2nd-album-rebootBethel DeanJul 31, 2023The long-awaited album is officially out! Treasure has released their second full-length album, 'Reboot,' in which they show-off improved versions of themselves. The album's vibrant title track...