November 22, 2024
When Drake dropped "Honestly, Nevermind" in June 2022, it sent ripples through the music industry. Known for blending hip-hop, R&B, and pop, the Toronto-born artist turned heads with a sharp left...
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November 22, 2024
In 2018, Ariana Grande was the sole female artist to top the Billboard Hot 100 as a solo act with her hit *“thank u, next.”* While Beyoncé, Camila Cabello, and Cardi B also reached No. 1 that year...
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November 22, 2024
In an era where the music industry often leans toward commercialized hits and polished perfection, Gracie Abrams emerges as a beacon of authenticity. Her unique approach to pop music, rooted in raw...
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January 22, 2024
Coachella isn’t just a festival—it’s a rite of passage for music lovers and creators alike. Each year, it transforms the Empire Polo Club in Indio, California, into a world-class stage for global...
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November 20, 2024
Michael Robert Henrion Posner, known professionally as Mike Posner, emerged as a prominent figure in the music industry with his distinctive blend of pop, R&B, and electronic sounds. Born on...
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November 20, 2024
Ed Sheeran recently revealed that his vocals were used without his permission on a new Band Aid single—a situation he says he would have “respectfully declined” had he been asked. The incident has...
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November 20, 2024
In the world of contemporary music, The Weeknd stands as an enigmatic figure who has mastered the art of reinvention and authenticity. From his early days of mysterious mixtapes to becoming a...
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November 20, 2024
Tyler, The Creator, born Tyler Gregory Okonma, has become one of the most influential and dynamic artists in the music industry. From his brash, rebellious beginnings to his present-day status as a...
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November 20, 2024
In a world where English often dominates the global music charts, Bad Bunny has emerged as a game-changing force, proving that music transcends language. Born Benito Antonio Martínez Ocasio in...
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November 20, 2024
In an era where musical boundaries often blur but few truly innovate, Post Malone has carved out a unique space for himself by seamlessly blending rap, rock, and pop. His genre-defying approach has...
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November 20, 2024
When Lorde’s breakout single “Royals” first hit airwaves, it was clear the pop landscape was about to change. At just 16, Ella Yelich-O’Connor, the New Zealand artist known as Lorde, captivated the...
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November 18, 2024
Lizzo’s rise to stardom is nothing short of inspiring. With her infectious personality, powerhouse vocals, and bold, body-positive message, she has become a beacon of empowerment in the music...
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Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
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Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
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