August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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June 3, 2022
On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...
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May 26, 2022
The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...
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May 27, 2022
It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.
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March 31, 2022
After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...
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April 11, 2022
After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...
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April 6, 2022
The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...
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Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.
The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.
Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.
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