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Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....
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March 28, 2023
The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...
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March 22, 2023
Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..
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Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....
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The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......
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The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....
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March 4, 2023
Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is
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March 3, 2023
Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve
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February 25, 2023
People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and
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February 23, 2023
Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece
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February 23, 2023
HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.
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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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At first, it just sounded like another business deal. But this one actually means a lot more for how music works right now. When news came out that Britney Spears sold the rights to her music catalog, it wasn’t super shocking on the surface. A lot of major artists have been doing the same thing lately.
But with Britney, it hits a little differently.
Her music isn’t just a catalog. It’s songs that basically shaped 2000s pop, and are still being played everywhere now, whether it’s playlists, throwbacks, or clips on TikTok.
Why Artists Are Selling Catalogs Right Now
Streaming changed how long music lasts. Songs don’t really “expire” anymore. A track from 15 years ago can randomly trend again and start pulling in streams like it just dropped.
That’s why catalogs have become so valuable. They keep making money over time instead of peaking once and fading out.
When artists sell, they’re usually trading long-term earnings for a large upfront payout. It’s less about the moment and more about locking something in.
And it’s happening a lot more now across the industry.
What Actually Changes When a Catalog Is Sold
Selling a catalog doesn’t mean the music disappears or changes overnight. But it does shift who’s making decisions behind the scenes.
That can include:
→ where songs get placed (movies, ads, playlists)
→ how often they’re pushed or promoted
→ how the artist’s older work gets used moving forward
So even if fans don’t notice right away, the direction of that music over time can change depending on who owns it.
Why This One Feels Different
With Britney, the conversation around control has always been part of her story. So seeing her step back from owning her catalog feels a bit more layered than just a financial move.
At the same time, it also shows how common this has become. Even artists with massive legacies are choosing to step away from managing their catalogs directly.
What New Artists Can Take From This
If anything, this trend is a reminder that making music is only part of the picture.
Ownership matters more than most people think, especially long term.
Even if you’re just starting out, it’s worth being aware of:
→ who owns your masters
→ what rights you’re signing away
→ how your music can be used later on
You don’t need to have everything figured out early, but understanding it makes a difference over time.
Final Thought
Selling a catalog used to feel like something artists did at the very end of their careers. Now it’s just part of how the industry works.
And whether artists keep their music or sell it, one thing’s clear.
Songs don’t really lose value anymore → they just keep finding new ways to show up.
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