February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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In today’s streaming era, an album release rarely ends on release day. Instead, many artists return a few months later with an expanded version, often called a deluxe or extended edition. These releases usually include a handful of new songs, alternate versions, or collaborations that weren’t part of the original tracklist.
At first glance, it might seem like a simple way to add extra content. But deluxe albums have quietly become one of the most effective strategies for keeping a project alive on streaming platforms.
Streaming charts reward consistency and attention. When a deluxe edition drops, the album suddenly feels “new” again, which can push listeners back to the project and reintroduce it to playlists.
Artists often use deluxe releases to:
• Extend the life of an album that is already performing well
• Add collaborations that attract new audiences
• Reintroduce the project to streaming charts and playlists
Because the new songs are attached to the original album, streams from the entire project can increase again.
A clear example of this strategy came with GUTS (Spilled), the deluxe edition of GUTS by Olivia Rodrigo. After the original album had already dominated charts and streaming platforms, the expanded version introduced several additional tracks that fans had been waiting for.
The release immediately reignited interest in the album, giving listeners a reason to revisit the project and stream it again.
This approach benefits both fans and artists. Fans get new material connected to an album they already enjoy, while artists extend the cultural moment of a project rather than moving on too quickly.
For producers and artists, deluxe albums highlight how music releases are evolving in the streaming era. Albums are no longer just single moments in time; they can grow and change after the initial release.
Instead of thinking of a project as completely finished, many artists now view an album as something that can continue expanding as new ideas, collaborations, or songs develop.
For beginner artists experimenting with their own releases, this strategy suggests a few useful ideas:
• Save a few strong tracks that could later extend a project
• Use collaborations or alternate versions to refresh attention
• Think about how an album can evolve after its initial launch
In the streaming world, longevity matters just as much as the first week of release. Deluxe editions have become one of the simplest ways artists keep an album part of the conversation long after its debut.
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