August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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June 3, 2022
On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...
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May 26, 2022
The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...
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May 27, 2022
It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.
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March 31, 2022
After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...
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April 11, 2022
After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...
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April 6, 2022
The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...
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Taylor Swift’s appearance on Travis and Jason Kelce’s New Heights podcast drew 1.3M live viewers, breaking YouTube records and sparking buzz with details about her new album The Life of a Showgirl.
Pop’s biggest showgirl just pulled off one of YouTube’s biggest moments. On Wednesday, Taylor Swift joined Travis and Jason Kelce’s New Heights podcast, and fans showed up in record-breaking numbers.
According to YouTube, the livestream peaked at 1.3 million concurrent viewers, the most ever for a podcast since the platform launched its dedicated podcast hub in 2023. Jason Kelce even joked about the number on X (formerly Twitter), writing: “I mean this video being 1.3 million views is the epitome of numerology,” referencing Swift’s famous lucky number 13.
The impact wasn’t limited to YouTube. Spotify reported that the episode quickly became one of the highest-performing podcasts of the past year, with female listenership jumping by more than 600% in just one day.
It’s clear why fans flocked to the episode: Swift not only discussed her romance with Kansas City Chiefs star Travis Kelce and reflected on her record-breaking Eras Tour, but also revealed major details about her upcoming album.
During the conversation, Swift officially introduced her 12th studio album, The Life of a Showgirl, unveiling its cover art, tracklist, and release date.
She described the project as a more vibrant, carefree turn in her career:
“[The album is] a lot more upbeat, and it’s a lot more fun pop excitement … My main goals were melodies that were so infectious, you’re almost angry at it. We’ve made songs that I’m so proud of.”
With Swift balancing milestones like reclaiming her masters, finishing her historic tour, and now preparing one of her most highly anticipated albums, it’s no surprise her New Heights debut became a record-setting cultural event.
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