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Olivia Rodrigo: Giving Voice to Gen-Z's Fear, Anger, and Anxiety

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Show Me The Money: South Korea’s No. 1 Rap Competition

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AllKpop

Show Me The Money (SMTM), a rap competition show from South Korea, has been airing on television since 2012. It has turned into one of the most popular and successful shows in the Korean music business, allowing young rappers a platform to showcase their talent and launch their careers. The program has had a significant role in influencing the Korean hip-hop scene and making the music more widely known.

Rappers battle against one another in SMTM's several rounds with the aim of taking home the grand prize of cash and the opportunity to sign with a major record label. Intense rap battles, catchy beats, and excellent production value have made the show gain a lot of attention in South Korea and globally. Rappers including Jay Park, San E, Simon D, and LOCO, among others, have appeared on the program over the years and served as judges, mentors, and producers for the competitors.

AllKpop

SMTM offers a platform for amateurs to the Korean music industry, which is one of its most important advantages of being in the show. Many aspiring rappers who are just getting started can find it difficult to gain attention or recognition, but SMTM presents a special chance for them to demonstrate their abilities in front of a big audience. The program also offers advice and mentoring from seasoned rappers, assisting amateurs in honing their abilities and creating their own distinctive style.

SMTM has helped the Korean hip-hop scene expand and evolve. The program significantly contributed to the genre's exposure to a larger audience and its emergence as a respectable musical style. The competition has also promoted the discovery of fresh talent and the experimentation with unique aesthetics, bringing in a more vibrant and diversified hip-hop culture in Korea other than K-pop.

Bandwagon Asia

Besides helping new coming rappers, SMTM has given experienced rappers the chance to advance their careers. Many former competitors went on to succeed in the Korean music industry, and some even rose to prominence in the international hip-hop scene. For instance, Gray, a well-known rapper and producer who won the fourth season of SMTM, has since produced songs for well-known performers like Lee Hi and IU in addition to producing his own successful albums.

In the most recent season aired, rapper Lee Young-ji won and became the first female winner of the show out of 30,000 applications in one season. She was able to be a part of the winning production team with Jay Park and Slom. It seems likely that SMTM will continue to play a significant role in determining the direction of Korean hip-hop as the country's music business expands fast. The success of the show has also inspired other countries like Vietnam and Thailand to create their own version of the show. 

VOGUE

Show Me The Money: South Korea’s No. 1 Rap Competition show-me-the-money-south-koreas-no-1-rap-competitionMuellysa Timmangen |Apr 10, 2023