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Kehlani is making a powerful return with her upcoming album, Crash, set to drop on June 21. This release marks her first full-length project since the 2022 hit album Blue Water Road....
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The Chainsmokers emerge with a new EP, "No Hard Feelings," consisting of a mix of their past and future sounds. The hit-making duo's latest project is a revisitation of their roots...
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May 16, 2024
Sony Music, the world's largest music publisher, has taken a significant stance in the ongoing debate over artificial intelligence (AI) and copyright. Recently, Sony has sent letters to major tech...
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May 16, 2024
In a significant move for the music industry, Pete Ganbarg, renowned for his A&R expertise, has announced the launch of Pure Tone Records in a joint venture with Atlantic Records...
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May 16, 2024
Released in 2003 and re-released in 2004, The Killers' "Mr. Brightside" quickly became a defining anthem of the early 2000s, propelling the band to global superstardom...
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May 16, 2024
In the ever-evolving landscape of pop music, few artists have undergone as remarkable a transformation as Ariana Grande. With her extraordinary vocal range, infectious charisma, and unwavering...
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May 16, 2024
In April 2024, the classical music world witnessed a momentous event as 28-year-old conductor Klaus Mäkelä took the podium to lead the Chicago Symphony Orchestra.This landmark...
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May 16, 2024
In a bold declaration of her values, pop icon Kesha has made headlines by permanently altering a key lyric in her 2009 smash hit "Tik Tok." Originally opening with "Wake up in the morning feeling...
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When Saweetie hit the mic with her usual sparkle and sass, fans expected bops, but what they didn’t expect was boffum. Yes, boffum. The internet has been shaken, stirred, and straight-up meme-ified by this chaotic yet iconic moment, and honestly? It’s giving viral queen behavior.
What Even Is “Boffum”?
If you’ve been living under a WiFi-deprived rock, “boffum” is Saweetie’s now-infamous pronunciation of “both of them” in a freestyle that hit TikTok like a meteor of meme magic. In her signature Bay Area drawl, she casually drops, “I want boffum,” and suddenly, the entire internet collectively screamed, “SAME.”
Boffum isn’t just a word anymore, it’s a mood, a vibe, a lifestyle. You want pizza and tacos? Boffum. You like blondes and brunettes? Boffum. You’re crushing on two people at once? Boffum energy. Saweetie just gave us the vocabulary to live our most extra lives.
The Freestyle Heard ‘Round the World
During an off-the-cuff rap session, Saweetie delivered bars that were smooth, spicy, and sprinkled with Gen Z absurdism. But it was the boffum bar that took off like a jet powered by Fenty Gloss Bombs and Hot Cheeto dust. TikTokers ran with it, remixing, duetting, and even creating their own boffum challenges. Even your cousin’s cat has probably used it in a caption by now.
Why This Hit So Hard
Let’s be real, half of Saweetie’s charm is her effortless humor and meme-queen energy. But “boffum” tapped into something deeper. It’s unserious in the best way, and that’s exactly what the internet needed. In an age where everyone’s either too deep in their feelings or faking enlightenment with a crystal and a ring light, Saweetie came through with unfiltered chaos, and we loved her for it.
Merch, Memes, and Main Character Moments
Within days, fan art, t-shirts, and even playlists titled “boffum” flooded socials. You’re not a true internet citizen until you’ve said “boffum” out loud and immediately laughed at yourself for it. Brands haven’t jumped on it yet, but we’re one ironic tweet away from “Boffum Burgers” or a “Saweetie x Bojangles” collab. Manifesting.
Conclusion: Saweetie Did What Needed To Be Done
Saweetie once said, “Icy girls don’t cry”, and apparently, they also boffum. In one word, she reminded us that being ridiculous is a form of self-expression, that TikTok is the real A&R of 2025, and that sometimes the most iconic moments come from not taking yourself too seriously.