February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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January 31, 2023
Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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In the ever-evolving landscape of pop music, Sabrina Carpenter is a name that’s resonating louder with each passing day. This week, Billboard's Trending Up newsletter highlights Carpenter's extraordinary ascent, driven by the phenomenal success of her latest single, "Please Please Please." As the streams keep soaring, it's not just this track that's benefiting—her entire catalog is experiencing a significant lift.
Carpenter's new single "Please Please Please" is not just another release; it's a pivotal moment in her burgeoning career. The song, a breezy, country-inflected tune, has captivated listeners and collected over 25.6 million streams in its first four days, along with more than 4,000 digital downloads. This impressive performance underscores the track's instant appeal and the growing anticipation for her forthcoming album, Short n’ Sweet, set to drop on August 23.
"Please Please Please" builds on the momentum of her previous hit, "Espresso," which continues to enjoy a strong presence in the Billboard Hot 100’s top ten. But the Jack Antonoff-produced single isn't merely riding the coattails of "Espresso." It stands on its own with its cinematic music video, starring Carpenter's boyfriend, Oscar-nominated actor Barry Keoghan. Directed by Bardia Zeinali, the video serves as a sequel to "Espresso," featuring a Bonnie and Clyde-esque storyline that has garnered over 19 million views in less than a week.
The song's success is also fueled by its viral appeal. The lyric, "Heartbreak is one thing, my ego’s another/ I beg you, don’t embarrass me, motherf–ker," has resonated widely on social media. Users have creatively adopted this line as captions for iconic film characters, amplifying its reach. On TikTok, the official "Please Please Please" sound has been used in over 32,600 posts, with an unofficial sound contributing to an additional 32,200 clips. This viral traction was further boosted by Carpenter's live debut of the song during her set at New York’s Gov Ball festival, an event that generated considerable buzz.
The ripple effect of "Please Please Please" extends to Carpenter’s entire catalog. During the weekend of June 7-10, her other songs also saw a significant spike, pulling in an additional 38.5 million official on-demand U.S. streams—a 35% increase from the previous week. This surge is a testament to her growing influence and the anticipation surrounding her new music.
With her new LP due at the end of the summer, Sabrina Carpenter's pop supremacy seems to be just getting started. Her ability to create catchy, emotionally resonant music paired with a strong visual and viral component is setting her apart in the competitive pop landscape. As "Please Please Please" continues to dominate, it’s clear that Carpenter is not just having a moment; she's cementing her place as a significant force in music.
