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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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MANILA GREY: Vancouver's Rising R&B Duo

March 18, 2023

The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......

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How did Miley Cyrus’ Heartbreak Song “Flowers” Break the Spotify Record?

March 17, 2023

The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....

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Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is

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Basics For Building an At-Home Recording Studio

March 3, 2023

Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve

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Facing the Music: Legal Challenges With AI and Copyright Laws

February 25, 2023

People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and

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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Sabrina Carpenter's Meteoric Rise: 'Please Please Please' and the Surge of a Pop Phenomenon

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In the ever-evolving landscape of pop music, Sabrina Carpenter is a name that’s resonating louder with each passing day. This week, Billboard's Trending Up newsletter highlights Carpenter's extraordinary ascent, driven by the phenomenal success of her latest single, "Please Please Please." As the streams keep soaring, it's not just this track that's benefiting—her entire catalog is experiencing a significant lift.

Carpenter's new single "Please Please Please" is not just another release; it's a pivotal moment in her burgeoning career. The song, a breezy, country-inflected tune, has captivated listeners and collected over 25.6 million streams in its first four days, along with more than 4,000 digital downloads. This impressive performance underscores the track's instant appeal and the growing anticipation for her forthcoming album, Short n’ Sweet, set to drop on August 23.

"Please Please Please" builds on the momentum of her previous hit, "Espresso," which continues to enjoy a strong presence in the Billboard Hot 100’s top ten. But the Jack Antonoff-produced single isn't merely riding the coattails of "Espresso." It stands on its own with its cinematic music video, starring Carpenter's boyfriend, Oscar-nominated actor Barry Keoghan. Directed by Bardia Zeinali, the video serves as a sequel to "Espresso," featuring a Bonnie and Clyde-esque storyline that has garnered over 19 million views in less than a week.

The song's success is also fueled by its viral appeal. The lyric, "Heartbreak is one thing, my ego’s another/ I beg you, don’t embarrass me, motherf–ker," has resonated widely on social media. Users have creatively adopted this line as captions for iconic film characters, amplifying its reach. On TikTok, the official "Please Please Please" sound has been used in over 32,600 posts, with an unofficial sound contributing to an additional 32,200 clips. This viral traction was further boosted by Carpenter's live debut of the song during her set at New York’s Gov Ball festival, an event that generated considerable buzz.

The ripple effect of "Please Please Please" extends to Carpenter’s entire catalog. During the weekend of June 7-10, her other songs also saw a significant spike, pulling in an additional 38.5 million official on-demand U.S. streams—a 35% increase from the previous week. This surge is a testament to her growing influence and the anticipation surrounding her new music.

With her new LP due at the end of the summer, Sabrina Carpenter's pop supremacy seems to be just getting started. Her ability to create catchy, emotionally resonant music paired with a strong visual and viral component is setting her apart in the competitive pop landscape. As "Please Please Please" continues to dominate, it’s clear that Carpenter is not just having a moment; she's cementing her place as a significant force in music.