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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Will Google End Work for Music Creators with their New Music AI?

February 1, 2023

Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI

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The Road to Success: What qualities can we learn from Kpop Idols?

January 28, 2023

What does it take to be a professional singer in South Korea? On stage, these Kpop idols capture our attention with catchy songs and amazing choreographies, but what about off-stage? Behind the ...

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Songwriter's Block: Inspiration Tuning in From Around the World

January 26, 2023

Writer’s block is real, and it’s not just authors, but also songwriters and composers. Thinking of top hit songs can be difficult, so how do the pros do it? Where do they get their inspiration from?

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Arcane: How A Video Game Adaptation Ended Up With A Banger Soundtrack

January 26, 2023

What does a TV show based on a video game and the music industry have in common? Near the end of 2021, Arcane took the world by storm after debuting on Netflix. Not only did it dazzle us with its...

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How Black Pink Should Negotiate Their New Contract with YG Entertainment

January 23, 2023

As the contract between Blackpink and YG Entertainment nears its end, fans of the popular South Korean girl group are wondering if the group will renew their contract with the agency...

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Writer's Block is Real, Even for J.Cole: Here are 8 Tips to Overcome

January 19, 2023

Rapper J. Cole has recently announced that he had been struggling with writer's block, but found a way to break free from it by using a type beat from Youtube music producer BVTMAN's YouTube...

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Hania Rani: A Virtuoso in the World of Classical and Electronic Music

January 19, 2023

Hania Rani is a Polish pianist and composer whose music has been described as "hauntingly beautiful" and "evocative." She is known for her unique blend of classical and electronic music, which she...

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Pete Ganbarg Launches Pure Tone Records: A New Venture with Atlantic Records

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In a significant move for the music industry, Pete Ganbarg, renowned for his A&R expertise, has announced the launch of Pure Tone Records in a joint venture with Atlantic Records. This new label aims to leverage Ganbarg's deep experience in discovering and nurturing musical talent alongside Atlantic's formidable industry presence. For aspiring music artists, this development is not just news—it's a potential gateway to new opportunities.

The partnership between Pete Ganbarg and Atlantic Records through Pure Tone Records represents a strategic alignment of vision and expertise. Ganbarg, known for his role in the success of numerous top-charting artists, brings a keen ear for talent and a history of innovative approaches to artist development. Atlantic Records, with its extensive resources and industry clout, provides the perfect infrastructure to amplify the talents discovered and nurtured by Ganbarg.

For new and emerging artists, Pure Tone Records could be a beacon of opportunity. The label’s foundation under the guidance of a seasoned A&R executive like Ganbarg means that signing with Pure Tone is not just about getting a record deal—it's about comprehensive career development. This aspect is crucial in an era where artists are often expected to arrive as finished products ready for the market.

What makes Pure Tone Records stand out in the crowded landscape of music labels is its commitment to artist development, a philosophy that Ganbarg has championed throughout his career. The label promises to focus on nurturing artists over the long term, not just pushing for quick hits. This approach is particularly appealing in an industry often criticised for its short-term focus and high turnover rates.

Pure Tone Records has expressed a commitment to diversity in its artist roster, aiming to reflect a wide array of musical genres and backgrounds. This focus is expected to foster a broad, inclusive platform where unique voices can find the support they need to thrive. Additionally, the label is set to embrace innovative music production and distribution technologies, ensuring that its artists are at the forefront of the digital music revolution.

For aspiring musicians, the launch of Pure Tone Records is a reminder of the importance of aligning with industry professionals who are genuinely invested in their artistic growth. Artists looking to get involved with Pure Tone should focus on honing their unique sound and building a solid groundwork of material that can be developed further under such a label.

Looking ahead, Pure Tone Records is poised to make a significant impact on the music scene. Its success will depend not only on the commercial achievements of its artists but also on its ability to uphold the values of artist development and innovation. For Pete Ganbarg and Atlantic Records, Pure Tone represents a bold step into the future of music, promising exciting new possibilities for talented artists ready to make their mark.

The launch of Pure Tone Records by Pete Ganbarg and Atlantic Records marks an exciting development in the music industry, particularly for emerging artists. This new venture offers more than just another label; it provides a nurturing ground for the next generation of musicians, emphasising long-term growth and creative freedom. As the label grows, it will undoubtedly become a key player in shaping the futures of many aspiring artists.