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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Pete Ganbarg Launches Pure Tone Records: A New Venture with Atlantic Records

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In a significant move for the music industry, Pete Ganbarg, renowned for his A&R expertise, has announced the launch of Pure Tone Records in a joint venture with Atlantic Records. This new label aims to leverage Ganbarg's deep experience in discovering and nurturing musical talent alongside Atlantic's formidable industry presence. For aspiring music artists, this development is not just news—it's a potential gateway to new opportunities.

The partnership between Pete Ganbarg and Atlantic Records through Pure Tone Records represents a strategic alignment of vision and expertise. Ganbarg, known for his role in the success of numerous top-charting artists, brings a keen ear for talent and a history of innovative approaches to artist development. Atlantic Records, with its extensive resources and industry clout, provides the perfect infrastructure to amplify the talents discovered and nurtured by Ganbarg.

For new and emerging artists, Pure Tone Records could be a beacon of opportunity. The label’s foundation under the guidance of a seasoned A&R executive like Ganbarg means that signing with Pure Tone is not just about getting a record deal—it's about comprehensive career development. This aspect is crucial in an era where artists are often expected to arrive as finished products ready for the market.

What makes Pure Tone Records stand out in the crowded landscape of music labels is its commitment to artist development, a philosophy that Ganbarg has championed throughout his career. The label promises to focus on nurturing artists over the long term, not just pushing for quick hits. This approach is particularly appealing in an industry often criticised for its short-term focus and high turnover rates.

Pure Tone Records has expressed a commitment to diversity in its artist roster, aiming to reflect a wide array of musical genres and backgrounds. This focus is expected to foster a broad, inclusive platform where unique voices can find the support they need to thrive. Additionally, the label is set to embrace innovative music production and distribution technologies, ensuring that its artists are at the forefront of the digital music revolution.

For aspiring musicians, the launch of Pure Tone Records is a reminder of the importance of aligning with industry professionals who are genuinely invested in their artistic growth. Artists looking to get involved with Pure Tone should focus on honing their unique sound and building a solid groundwork of material that can be developed further under such a label.

Looking ahead, Pure Tone Records is poised to make a significant impact on the music scene. Its success will depend not only on the commercial achievements of its artists but also on its ability to uphold the values of artist development and innovation. For Pete Ganbarg and Atlantic Records, Pure Tone represents a bold step into the future of music, promising exciting new possibilities for talented artists ready to make their mark.

The launch of Pure Tone Records by Pete Ganbarg and Atlantic Records marks an exciting development in the music industry, particularly for emerging artists. This new venture offers more than just another label; it provides a nurturing ground for the next generation of musicians, emphasising long-term growth and creative freedom. As the label grows, it will undoubtedly become a key player in shaping the futures of many aspiring artists.