February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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Kygo, the maestro of summer vibes, returns with his self-titled album just in time to soundtrack your sun-soaked days. Released to coincide with the summer solstice, this album reaffirms Kygo's mastery of his distinct musical landscape. While he doesn't stray far from his established style, Kygo breathes new life into his compositions, crafting a lush garden where piano melodies sparkle like morning dew on petals.
The album serves as a reflective journey through Kygo's evolution as an artist. Each track offers a glimpse into different emotional landscapes, yet together they weave a cohesive narrative of love, loss, and the redemptive power of music. Songs like "Surrender" delve into synthwave influences, capturing the intoxicating feeling of surrendering completely to love, while tracks like "Me Before You" with Plested tug at heartstrings with their poignant lyrics and rich, immersive production.
Kygo's approach to his self-titled album offers valuable lessons for aspiring music creators. Firstly, consistency in style and sound can create a strong and recognizable brand identity, which is crucial for building a loyal fan base. Secondly, infusing familiar elements with subtle innovations can keep your music fresh and engaging without alienating existing fans. Lastly, storytelling through music—where each track contributes to a larger narrative—can deepen listener engagement and emotional connection, making your music resonate on a deeper level. By studying artists like Kygo, small music creators can refine their own artistic voice and create music that not only speaks to them personally but also resonates widely with audiences.
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