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September 29, 2023
After a long two year wait since the release of her first breakout album “Sour”, Olivia Rodrigo is back with her sophomore album, “GUTS.” Olivia Rodrigo has been a revelation in the music...
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September 29, 2023
Throughout the show, the trainees trained rap, dance, and vocal skills through a variety of battles. On April 20, 2023, the nine members of ZEROBASEONE (ZB1) were announced....
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September 27, 2023
The highly awaited sophomore album from Lil Tecca, the 21-year-old hip-hop sensation, is called "TEC," and it's safe to say that it demonstrates the artist's development and professional maturity...
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September 27, 2023
Drake and SZA, has recently swept the globe with their most recent single, "Slime You Out." This unique and intriguing song has already attracted a lot of attention...
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September 25, 2023
What sets Laufey apart is her unique fusion of jazz, folk, and pop elements, creating a sound that resonates with both jazz enthusiasts and a younger audience...
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September 25, 2023
For the past few months, K-pop fans have turned to the new reality competition that is America 2 Korea (A2K). The show’s premise involves contestants earning “stones” ...
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September 22, 2023
In a move that’s sure to thrill ARMYs around the world, all seven BTS members have officially committed to renewing their contracts with BigHit Music and HYBE...
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September 22, 2023
Alongside RCA Records in the States, SM Entertainment’s newest boy group, RIIZE, is showing enormous promise in the growing music market...
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September 22, 2023
n the world of music, there are few artists as enigmatic and prolific as Sia. While her distinctive voice and captivating performances have earned her a well-deserved spot in the limelight...
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September 22, 2023
So how have the two superstars managed to stay dominant in the industry throughout their long careers? The answer lies within their artist direction– they both have the ability to evolve their....
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September 13, 2023
After nearly four hours of must-see performances, a surprise guest appearance, record-breaking award victories, and an epic celebration of hip-hop's 50th anniversary, MTV's greatest music event came..
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September 15, 2023
Daniel Caesar's latest album, "Never Enough," stands as a testament to his ability to bare his soul through his music. With every track, he delves into the depths of vulnerability, crafting....
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J-hope and GloRilla's "Killin' It Girl," a spectacular blend of K-pop flare and shameless hip-hop heat that has taken the world by storm, is this week's winner of the Best Collaboration of Summer 2025 award. The song, which was released at BTS' 12th anniversary, recently became the fastest Korean music video to gain one million views on YouTube in 2025. Lisa from Tyla x BLACKPINK, whose passionate R&B crossover song "When I'm With You" equally captivated viewers, came in second.
The Reasons Why GloRilla and J-hope Hit It This Summer
Successful Genre Fusion
By fusing GloRilla's strong rap delivery with the brightness of K-pop, the song pushes the limits of genres and unites fans from both sides in a single, electrifying moment.
Culture and Celebration
The song's release at BTS' milestone anniversary capitalized on a fan celebration, increasing its emotional effect and visibility.
Visual Chemistry
The lively visuals and endearing pair performance in the song video served as a fertile environment for fan edits, memes, and viral dance videos, all of which increased activity on TikTok and YouTube.
Insight
What You Can Do
Blend Unexpected Genres
Seek creative partners across genres—for instance, indie-electronic artists might find surprising synergy with rap or dance producers.
Release Strategically
Align releases with cultural moments or celebrations (like tour anniversaries, community spotlights, or milestones in fan fandoms).
Maximize Visual Storytelling
Even a minimalist video with strong presence and choreography can spark viral reactions—visual hooks are key on social platforms.
Leverage Playlist & Fan Pass-along
When fans feel represented or celebrated, they share. Use taglines or prompts that encourage remix, duet, or reaction formats.
Why Gen Z Finds It Appealing
Gen Z relies on bold expression, shared delight, and cross-cultural vitality. "Killin' It Girl" struck all those notes, combining a digital moment with a musical celebration. It proves that when time, artistry, and community come together, international recognition is possible.
Final Thoughts
The collaboration between J-hope and GloRilla is a pattern, not just a viral success. Cross-border fandoms can be reached by artists who are willing to celebrate occasions, cross cultural boundaries, and take ownership of their visual storytelling.
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