October 9, 2023
Recently, Blackpink's Jennie has made a triumphant return with her latest single, "You & Me," released on October 6, 2023, marking her first solo release since the global success of "Solo" in 2018...
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October 9, 2023
Tale Of Us are an electronic music duo formed in 2008 consisting of Carmine Conte and Matteo Milleri. Soundscapes produced range from dance floor music to chill ambient soundscapes and abstract...
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October 8, 2023
On October 6, (G)I-DLE dropped their latest EP, Heat. The mini-album, consisting of 5 tracks, was made through a collaboration between Cube Entertainment and 88Rising...
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October 8, 2023
NCTzens, the wait is finally over. On October 6, NCT 127 returned with their fifth album, Fact Check, accompanied by a futuristic music video for the album’s title track...
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October 8, 2023
Riot Games has paired up with global K-pop sensation, NewJeans, a five-member group composed of Hanni, Danielle, Minji, Hyein, and Haerin. On October 4, 2023...
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October 6, 2023
The wait for the Toronto rapper’s long-awaited album is finally here. After a summer full of teasing, Drake’s fourth album in barely two years ”For All the Dogs” has arrived...
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October 5, 2023
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release...
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October 5, 2023
The Sonder group is a rare find in the world of modern R&B. Producer's Atu, Dpat, and lead vocalist Brent Faiyaz make up the band Sonder, which spins a captivating musical story...
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October 5, 2023
Resentment" stands out among emotional ballads and provides listeners with a musical haven in which to confront and work through their own inner issues...
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October 4, 2023
What makes Alan Walker's music so special is its ability to evoke a profound sense of nostalgia. His songs are often associated with the 2010s, a time when many people were just enjoying their youth..
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October 2, 2023
This year, we shine a spotlight on The Snotty Nose Rez Kids, a dynamic, ultra-talented, Indigenous hip-hop duo whose music and activism spreads the message of truth and reconciliation through rap.
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September 29, 2023
Madison Beer's journey began in the most modern of ways: on the internet. Born on March 5, 1999, in Jericho, New York, Madison was introduced to music at a young age...
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J-hope and GloRilla's "Killin' It Girl," a spectacular blend of K-pop flare and shameless hip-hop heat that has taken the world by storm, is this week's winner of the Best Collaboration of Summer 2025 award. The song, which was released at BTS' 12th anniversary, recently became the fastest Korean music video to gain one million views on YouTube in 2025. Lisa from Tyla x BLACKPINK, whose passionate R&B crossover song "When I'm With You" equally captivated viewers, came in second.
The Reasons Why GloRilla and J-hope Hit It This Summer
Successful Genre Fusion
By fusing GloRilla's strong rap delivery with the brightness of K-pop, the song pushes the limits of genres and unites fans from both sides in a single, electrifying moment.
Culture and Celebration
The song's release at BTS' milestone anniversary capitalized on a fan celebration, increasing its emotional effect and visibility.
Visual Chemistry
The lively visuals and endearing pair performance in the song video served as a fertile environment for fan edits, memes, and viral dance videos, all of which increased activity on TikTok and YouTube.
Insight
What You Can Do
Blend Unexpected Genres
Seek creative partners across genres—for instance, indie-electronic artists might find surprising synergy with rap or dance producers.
Release Strategically
Align releases with cultural moments or celebrations (like tour anniversaries, community spotlights, or milestones in fan fandoms).
Maximize Visual Storytelling
Even a minimalist video with strong presence and choreography can spark viral reactions—visual hooks are key on social platforms.
Leverage Playlist & Fan Pass-along
When fans feel represented or celebrated, they share. Use taglines or prompts that encourage remix, duet, or reaction formats.
Why Gen Z Finds It Appealing
Gen Z relies on bold expression, shared delight, and cross-cultural vitality. "Killin' It Girl" struck all those notes, combining a digital moment with a musical celebration. It proves that when time, artistry, and community come together, international recognition is possible.
Final Thoughts
The collaboration between J-hope and GloRilla is a pattern, not just a viral success. Cross-border fandoms can be reached by artists who are willing to celebrate occasions, cross cultural boundaries, and take ownership of their visual storytelling.
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