February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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There's a new voice in music reality, and it's about creating rather than competing. Hitmakers, a six-episode documentary series that follows 12 elite composers and producers as they work together to create songs meant to dominate the charts, was released on Netflix this week.
What Sets Hitmakers Apart
Offering an unfiltered glimpse inside the creative process of seasoned songwriters as well as producers (Tommy Brown, Jenna Andrews, Harv, and Trey Campbell), it's the first series of its sort.
Viewers receive genuine collaboration, with live writing, demos, lyric changes, and production insight—all in one room—instead of backstabbing and judgment.
The icing on the cake? Lisa from BLACKPINK makes an unexpected appearance, participating in a session, providing feedback, and formally making her Netflix debut.
Why This Is Important for Up-and-Coming Performers
1. Cooperation over rivalry
This program demonstrates that collaboration, not competition, is the key to successful music production. Hitmakers serves as a reminder that networking, co-writing, and mentoring might be your quick route to success if you're just starting out.
2. Craft's Power
Every hit has a backstory of writing room hustle, including the countless edits, the sound experiments, and the "almosts" that nearly turned into something different. Hitmakers demystifies the work and demonstrates the true requirements.
3. Creativity Meets Brands
Seeing someone like Lisa stop by demonstrates that this is mainstream validation rather than a niche. Connecting with other creatives leads to visibility, whether you're an independent artist, producer, or songwriter.
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