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February 21, 2023
Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe
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February 21, 2023
Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...
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February 20, 2023
Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im
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February 23, 2023
Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s
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February 18, 2023
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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What's going on?
The 1980s and 1990s analog music medium known as cassette cassettes is experiencing an unanticipated comeback, with Gen Z spearheading the trend. Taylor Swift, who included cassettes in the release of her most recent album, The Life of a Showgirl, is mostly responsible for the spike.
Swift's cassette pre-orders are igniting renewed cultural interest, and cassette sales have increased significantly in recent years, so this is no nostalgic oddity. In an otherwise digital age, the format gives music lovers a tangible, reasonably priced opportunity to interact with music in person.
Why Gen Z Finds This Trend Very Appealing
Stylish Materiality amid an Overwhelming Digital Environment
Tactile music, such as that found on cassettes, can feel individualized and collectible in a world full of streaming. It's not just about consuming culture; it's about owning it.
Retro as Beauty, Not Feelings
It is now fashionable to feel nostalgic. Retro is becoming a cultural statement because to influences like Stranger Things, Guardians of the Galaxy, and Swift's calculated cassette releases.
Physical Merch Appeal That Is Easy to Access
For fans who want to support artists with tangible purchases, cassettes provide an affordable alternative to vinyl, which is frequently expensive. They combine sentiment, style, and price.
The Value of a Multi-Format Strategy
Swift demonstrates how a layered release may increase visibility and fan engagement across platforms by combining cassettes with vinyl and digital.
Creative Insight
Your Possible Moves
Merge analog with digital
Consider offering limited-run cassettes or themed physical merch alongside your standard digital drops.
Use physical formats as art
Design cassette covers, liners, and promos that match your aesthetics—nostalgia with intent.
Create collectible moments
Label cassettes as “limited edition” or “fan club exclusive” to drive excitement and community.
Promote with tactile storytelling
Share unboxing moments, tape rewinds, or behind-the-scenes looks on TikTok and Reels to bridge old-school charm with modern reach.
The resurgence of cassettes demonstrates the power of physical connections even in the era of streaming. Physical formats are not relics for Gen Z creators; rather, they offer doors to more genuine and in-depth fan interaction. A tiny number of cassettes can have a significant cultural impact.
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