.png)
February 1, 2023
Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI
Read more.png)
January 28, 2023
What does it take to be a professional singer in South Korea? On stage, these Kpop idols capture our attention with catchy songs and amazing choreographies, but what about off-stage? Behind the ...
Read more.png)
January 26, 2023
Writer’s block is real, and it’s not just authors, but also songwriters and composers. Thinking of top hit songs can be difficult, so how do the pros do it? Where do they get their inspiration from?
Read more.png)
January 26, 2023
What does a TV show based on a video game and the music industry have in common? Near the end of 2021, Arcane took the world by storm after debuting on Netflix. Not only did it dazzle us with its...
Read more.png)
January 23, 2023
As the contract between Blackpink and YG Entertainment nears its end, fans of the popular South Korean girl group are wondering if the group will renew their contract with the agency...
Read more
January 19, 2023
Rapper J. Cole has recently announced that he had been struggling with writer's block, but found a way to break free from it by using a type beat from Youtube music producer BVTMAN's YouTube...
Read more.png)
January 19, 2023
Hania Rani is a Polish pianist and composer whose music has been described as "hauntingly beautiful" and "evocative." She is known for her unique blend of classical and electronic music, which she...
Read more
January 16, 2023
Ryan Tedder is a highly accomplished and sought-after music producer and songwriter. He is known for his work with a wide range of artists including: Adele, Beyoncé, Taylor Swift, and OneRepublic...
Read more
January 6, 2022
Drake's ghostwriter controversy has been a topic of conversation since the rapper's feud with Meek Mill in 2015. Quentin Miller, a lesser-known rapper from Atlanta, was named as the ghostwriter....
Read more
December 28, 2022
Many artists are using their personal brand and influence to educate artists, from beginners to fellow professionals. Timbaland has partnered with Masterclass to teach musicians how to make unique...
Read more
December 7, 2022
Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...
Read more.png)
October 4, 2022
In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...
Read more
A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at the National Independent Venue Association (NIVA) conference, sparking conversations about the implications for artists, venues, and the broader live music industry.
The study by Eventbrite highlights a growing tendency among concert-goers to delay their ticket purchases until closer to the event date. This trend has significant implications for how venues and artists plan and manage their events. Delayed ticket buying can affect everything from marketing strategies to financial planning, as predictable early ticket sales numbers become less reliable.
Several factors may be contributing to this shift, including economic uncertainties and a saturated market of entertainment options which make fans more cautious about spending. Additionally, the rise of digital platforms has made last-minute ticket purchases easier and more convenient, encouraging fans to wait and decide closer to the event date.
For venues and promoters, this trend poses both challenges and opportunities. On one hand, it creates a degree of uncertainty in event planning and financial forecasting. On the other hand, it also offers the potential to drive sales with last-minute promotions and discounts. Venues and promoters may need to adapt their strategies to cater to this new consumer behaviour pattern to maximize attendance and revenue.
During the NIVA conference, industry leaders discussed various strategies to address these challenges. Suggestions included improving customer engagement through personalized marketing, leveraging data analytics to better predict buying patterns, and creating more flexible pricing models that encourage earlier purchases without alienating those who prefer to buy later.
The discussion at the NIVA conference indicated a consensus that the trend of later ticket buying is likely to continue, influenced by broader trends in consumer behaviour and technological advancements. This means that the live music industry will need to continue evolving its strategies to effectively respond to these changes.
Eventbrite's findings on the delayed ticket-buying habits of music fans mark a critical shift in the live entertainment landscape. As the industry digests these insights and adapts to meet the new challenges, the way forward will likely involve a blend of innovative marketing, enhanced customer engagement practices, and flexible event management strategies. The ability of venues, promoters, and artists to adjust to these trends will be crucial in shaping the future of live music events.
.png)
