Doja Cat Takes a Jab at Sydney Sweeney’s American Eagle Ad as Backlash Grows

Doja Cat is stirring the pot.. and social media is here for it.

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The rapper took to TikTok on Tuesday (July 29) to parody Sydney Sweeney’s recent American Eagle commercial, which has come under fire for its alleged racial undertones. In the video, Doja mimics Sweeney’s script line-for-line, but trades in the starlet’s sultry delivery for a thick, exaggerated Southern accent.

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“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,” Doja deadpans, poking fun at the ad’s now-infamous play on words.

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The campaign in question features the Euphoria actress leaning into a pun between "jeans" and "genes," a choice that hasn’t landed well with many viewers. Critics have called out the messaging, especially its focus on Sweeney’s blonde hair and blue eyes as unsettling and reminiscent of outdated racial ideals.

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So far, neither Sweeney nor American Eagle has addressed the backlash, though calls for a statement continue to mount.

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This marks the second ad controversy for Sweeney in recent months. In June, she faced criticism for promoting a novelty soap bar containing her used bathwater, with many labeling the campaign tone-deaf and objectifying.

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Doja Cat’s TikTok arrives as she wraps up promotion for her forthcoming album Vie, which she recently confirmed is complete. The project is expected to lean into a more pop-oriented sound, following 2023’s Scarlet.

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Whether Doja’s post was a subtle critique or just classic trolling remains up for debate but either way, her video is already making waves in an online conversation that shows no signs of slowing down.

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